Value Based, Inc. was started in February of 1993 by Jim Allen, founder and President. The company was formed as a sales consultancy company specializing in helping companies increase their sales and decrease their costs. Since the company's beginning they have helped over 3,500 sales and sales management professionals do just that.

Over the years Jim has noticed that companies typically invest in product research, improved product development processes, and customer satisfaction initiatives. Although they have worked, they don't seem to be enough for a company to maintain their competitive advantage in today's tough market.

Jim believes that most companies never think to look to their sales department as a place to establish competitive advantage. That's where Value Based, Inc. starts. We have tools and methods that help a company increase sales and decrease costs through...

More qualified prospects...

Getting above The Noise Level
Gaining Access To Key Buying Influences
Breaking Through Email & Voice Mail Barriers
Tailoring Qualification Questions To Each Buying Influence
Establishing Rigorous Qualification Criteria

More qualified and proficient people...

Matching The Rep To The Right Product, Prospect & Process
Selling Value Over Price
Improving Relationship Selling Skills Using Sales Rep & Prospect Profiling
Improving Management's Motivational, Educational & Inspirational Skills
Improving Qualification, Presenting, Proposing & Closing Skills

More effective and efficient processes...

Creating or Re-engineering a Corporate Sales Process
Implementing a New Rep Recruiting and Selection Process
Creating & Implementing Coaching Practices & Processes
Improve Sales Forecasting Methods & Processes
Improve Sales Cycle Proficiency Rates & Decrease Sales Cycle Length

Beyond increased sales and decreased costs, Value Based, Inc. brings a strong philosophy of integrity, establishment of values and service orientation that help your sales department become a strategic advantage for your company.

Jim's clients range in size from a sole proprietor to IBM and are located throughout the US, Canada and Europe.

Jim is the author and developer of Value Based Selling - A Software Sales Methodology; Value Based Selling - A Consultive Sales Methodology; and Value(s) Based Leadership. He is also the co-developer of Personalize! A Web-based Buying & Selling Styles Profile Tool.