Value Based blog

4 Keys to Letting Your Customer's Success Sell for You

[fa icon="calendar'] Apr 23, 2018 8:15:00 AM / by MaryAnn Ellis posted in Software/Services and Information Technology, Higher Education, Sales, Marketing

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Successful companies standout in the crowd not only because of the quality of their product, service, and brand, but by the experiences they provide and the successes of their customers. Reputations are built around customer experience and the success that customers achieve by working with your company. Here’s what you need to know about utilizing your customers’ success, and letting it work for you.

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Having an Off Day? Here's 10 Tips to Improve Productivity

[fa icon="calendar'] Apr 12, 2018 12:00:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Blogging

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On those unproductive days, does it ever seem like you're moving at a snail's pace? You’re sitting at your desk, fingers just above the keys. You’ve got a big development to work on and deliver to the rest of your colleagues by the end of the week. But with everything going on—your work life getting busy, dinner with your friends you haven’t seen in a while, a doctor’s appointment coming up—you just can’t seem to get your mind in the game and make that task list shrink. We’ve all been there. Here are 10 tips  to get yourself out of that rut and heighten your productivity.

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Social Selling - It's Not Just a Buzzword!

[fa icon="calendar'] Apr 3, 2018 8:15:00 AM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Social Media

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For quite some time now, it has been a bit of a norm to implement relationship selling to better align prospect needs with the goals of your organization. But in the past few years alone, social selling has added a new avenue of engagement. Social selling allows salespeople to put themselves in front of qualified prospects, and keep your brand at the forefront of their minds.

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Stump the Director - Empower Your Counselors

[fa icon="calendar'] Mar 27, 2018 5:00:00 PM / by Vance Pascua posted in Higher Education, Value Based

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Handling objections that are directed toward your school's degree programs, financial aid packages or service offerings can be a challenge for Admissions Counselors, especially new ones.  New, first  year Counselors haven't been in the job long enough to experience the many questions, challenges and objections that prospective students and constituents want answers to. Your veteran Counselors are perhaps the best equipped to handle objections as they've probably heard and answered most of them over the years they've been on staff. 

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Part 3 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 19, 2018 4:30:00 PM / by Jim Allen posted in Value Based, Sales, Marketing

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In the first part of this three-part blog series we introduced the idea of starting with your sales and marketing departments as places where you can innovate some new best practices/processes. In the second blog we looked at WHY they are important to your company’s future and then examined some examples of WHAT they are and what they have to offer. In this, the third and last blog of the series, we’ll look at the WHEN and HOW. WHEN is the best time to innovate and implement these new best practices/processes and HOW should they be integrated with your existing people, processes and presence (culture)?

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Part 2 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 8, 2018 4:45:00 PM / by Jim Allen posted in Value Based, Sales, Marketing

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In the first of this three-part blog series we introduced the notion of starting with your sales and marketing departments as places where you can innovate new aligned, value-based best practices and processes. In this blog we’ll look at WHY these practices/processes are important to your company, some examples of WHAT some of them are and what they have to offer.

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Part 1 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 5, 2018 4:50:38 PM / by Jim Allen posted in Value Based, Sales, Marketing

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Innovation, the key to American success, prosperity, and global influence. Those of us in the small business sector have heard for years that our country’s economic growth and prosperity is in part due to the unique strategies businesses use to implement evolving innovative best practices and processes. Many believe “innovation” is the key to the United States re-gaining an economic edge in the global economy.

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Creating & Sustaining Prospective Student Interest: The Marketer's Path

[fa icon="calendar'] Sep 15, 2017 8:28:38 AM / by McKayla Phillips posted in Higher Education, Sales, Marketing

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Choosing a 4-year university is a big decision with a lifelong implications.  Add to that the fact that  prospective students are looking at multiple schools, majors and locations to make their college choice and you can understand why the admissions process can be overwhelming for some.  Successful marketing is more than just capturing their attention. It's also about rising above the noise level of the competing messages bombarding them. 

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Admissions & Marketing: Partnering to Achieve Enrollment Goals

[fa icon="calendar'] Aug 16, 2017 3:19:40 PM / by McKayla Phillips posted in Higher Education

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In order to successfully achieve your enrollment goals, your marketing department must work in alignment with other departments within your school, specifically admissions. If the departments are not fully aligned, time and funds can easily be misplaced in pursuit of overlapping programs or misguided goals. When marketing and admissions come together as one, projected results and ROMI (Return on Marketing Investment) can be determined.  This allows leaders to assess the success of  campaign or project on enrollment revenue as well as the individual goals both departments may have had. 

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Sales Is Not A 4-Letter Word (But Maybe It Should Be)

[fa icon="calendar'] Jun 23, 2017 11:25:37 AM / by McKayla Phillips posted in Sales

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Sales tends to get a bit of a bad rap in many circles. Can you blame them? Sales has become nearly synonymous with unwanted noise: from doorbells ringing to cellphones vibrating with calls and message notifications.  Conversations turn ugly fast, with slammed doors and FCC reports highlighting the chasm between what we think our prospects need and what they want.

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