Value Based blog

Jim Allen


Recent Posts

A Value Proposition For Your School

[fa icon="calendar'] Jul 18, 2018 4:05:38 PM / by Jim Allen posted in Marketing, Higher Education, Sales, Value Based

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At Value Based we like to help our client schools view themselves, and the value they offer, through the eyes of their prospective students/constituents. It's with this perspective that we find the most success in bringing the right prospective students into relationship with the right school.
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[Free Webinar] Innovation in Admissions Encore

[fa icon="calendar'] May 24, 2018 3:15:00 PM / by Jim Allen posted in Webinar, Marketing, Higher Education

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Rarely have we received reviews sent in during a webinar. The Innovation webinar was an exception! So back by popular demand, is this live encore presentation of last month's webinar titled: Innovation in Higher Ed: Start with Admissions. 

Join us on Thursday, May 31st at 2PM (ET)/11AM (PT) when Rob Westervelt, EVP of Innovation and Empowerment & former EVP of Marketing & Enrollment at George Fox University (GFU), and Jim Allen, Founder/Principal of Value Based, will team up to present how innovation within the GFU Admissions Department has led to five consecutive record Freshman classes since 2012

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Part 3 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 19, 2018 4:30:00 PM / by Jim Allen posted in Sales, Marketing, Value Based

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In the first part of this three-part blog series we introduced the idea of starting with your sales and marketing departments as places where you can innovate some new best practices/processes. In the second blog we looked at WHY they are important to your company’s future and then examined some examples of WHAT they are and what they have to offer. In this, the third and last blog of the series, we’ll look at the WHEN and HOW. WHEN is the best time to innovate and implement these new best practices/processes and HOW should they be integrated with your existing people, processes and presence (culture)?

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Part 2 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 8, 2018 4:45:00 PM / by Jim Allen posted in Sales, Marketing, Value Based

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In the first of this three-part blog series we introduced the notion of starting with your sales and marketing departments as places where you can innovate new aligned, value-based best practices and processes. In this blog we’ll look at WHY these practices/processes are important to your company, some examples of WHAT some of them are and what they have to offer.

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Part 1 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 5, 2018 4:50:38 PM / by Jim Allen posted in Sales, Marketing, Value Based

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Innovation, the key to American success, prosperity, and global influence. Those of us in the small business sector have heard for years that our country’s economic growth and prosperity is in part due to the unique strategies businesses use to implement evolving innovative best practices and processes. Many believe “innovation” is the key to the United States re-gaining an economic edge in the global economy.

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[Video] Handling Objections: The Feel, Felt & Found Method

[fa icon="calendar'] Jun 9, 2017 11:50:16 AM / by Jim Allen posted in Higher Education, Sales

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Responding to objections has long been a focus of sales training courses. In my experience, many approaches to the subject have been negative or, at best, cautionary. I see objections as opportunities for an Admissions Counselor to represent more value for their school, and not as an obstacle to avoid or be anxious about. Like school exams, when I studied and was prepared to take a test, my attitude was "bring it on!" I think our feeling towards objections that we receive about attending our school should be the same.

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[Free Webinar] Settling the Debate on College Marketing

[fa icon="calendar'] May 31, 2017 12:00:00 PM / by Jim Allen posted in Webinar, Marketing, Higher Education

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Our newest upcoming webinar is titled: Settling the Debate on College Marketing: Why Centralized Marketing Under the Chief Enrollment Officer Increases Enrollments. Rob Westervelt, Vice President of Enrollment and Marketing at George Fox University will be the featured speaker. Under his leadership George Fox has recorded 4 consecutive record Freshman classes since 2013.

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[Free WhitePaper] Understanding Your Goal Matrix

[fa icon="calendar'] Mar 29, 2017 12:22:40 PM / by Jim Allen posted in Value Based, 4P's

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     In our last blog, I shared my personal journey with work/life balance, and we discussed the importance of establishing harmonious professional & personal goals in your everyday life. Additionally, we introduced the Value Based Goal Matrix, a tool designed to help individuals plan and prioritize their goals in 5 different categories: Professional, Financial, Relational, Personal and Spiritual. This week, let's take a more in-depth look at how effectively using your Goal Matrix will improve both your personal and professional performance.

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Balancing Professional & Personal Goals

[fa icon="calendar'] Mar 17, 2017 2:30:00 PM / by Jim Allen posted in Value Based, 4P's

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I had my midlife crisis when I least expected it. I was 32 yrs old and had achieved most of the goals I had set for myself. I was successfuly working for a young software company that was growing very fast. I had advanced from Sales Representative to Director of Sales and Marketing in less than 3 years. I was traveling the world on exotic vacations, driving an expensive European automobile  and had started construction on a new home in an exclusive neighborhood. I had achieved and acquired much of what others, and the independent, fast-paced culture of the software industry, considered meaningful . . . but I wasn't happy or fulfilled. 

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[Free Webinar] What Happened When We Moved From Admissions to Sales

[fa icon="calendar'] Feb 17, 2017 3:00:00 PM / by Jim Allen posted in Sales, Higher Education

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Like most colleges over the last six years, George Fox University (GFU) was facing the challenges of recruiting students in an increasingly competitive and price-sensitive environment. In 2012, the university hit a four-year low in incoming freshmen. Getting more inquiries and applications didn’t help, so they decided to do something different. This year, the university recorded it’s fourth-consecutive, record freshman class.

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