Like most colleges over the last six years, George Fox University (GFU) was facing the challenges of recruiting students in an increasingly competitive and price-sensitive environment. In 2012, the university hit a four-year low in incoming freshmen. Getting more inquiries and applications didn’t help, so they decided to do something different. This year, the university recorded it’s fourth-consecutive, record freshman class.
We recently had had the opportunity to present during a national higher ed conference with Rob Westervelt, EVP of Enrollment & Marketing at George Fox University. In our session, entitled "What Happened When We Moved From Admissions to Sales," we outlined the answers to questions private colleges have had about integrating consultive sales with their admissions advising and counseling, as well as the steps needed to accomplish it. In response to positive comments we've heard about the session, we're offering (2) encore live webinars of the same presentation.
- Freshman enrollment, net tuition revenue & new student discount results that GFU experienced since transitioning from admissions to sales.
- Are consultive sales best practices compatible with the ethos and culture of higher education?
- How would a school integrate consultive sales best practices into their admissions department?
- The results of a recent national survey that reports the need for, and readiness of, private colleges and universities to adopt consultive sales into their admissions departments.
- And More...
Click here to register for the webinar, and view the available dates: