May 1 analysis can be celebratory for many, but over the past decade or so it's also become the time to ask hard questions around the million-dollar question, “What do we do now?” Or, more accurately, “What are you going to do, now, VPE/DofA, for next Fall (or else…)?!”
At Value Based, we’re focused on maximizing the sales (admissions) and marketing functions of your enterprise or school. When both departments work as one, they’re more likely to achieve your revenue or enrollment goals. We've developed a 4-part profile of the individual components of a successful enterprise for your further analysis and development. It’s the optimization and synergy of these "4 P’s" within your departments that will make the difference in allowing you to increase your revenues from tuition or product/service sales.
In our last blog, I shared my personal journey with work/life balance, and we discussed the importance of establishing harmonious professional & personal goals in your everyday life. Additionally, we introduced the Value Based Goal Matrix, a tool designed to help individuals plan and prioritize their goals in 5 different categories: Professional, Financial, Relational, Personal and Spiritual. This week, let's take a more in-depth look at how effectively using your Goal Matrix will improve both your personal and professional performance.
I had my midlife crisis when I least expected it. I was 32 yrs old and had achieved most of the goals I had set for myself. I was successfuly working for a young software company that was growing very fast. I had advanced from Sales Representative to Director of Sales and Marketing in less than 3 years. I was traveling the world on exotic vacations, driving an expensive European automobile and had started construction on a new home in an exclusive neighborhood. I had achieved and acquired much of what others, and the independent, fast-paced culture of the software industry, considered meaningful . . . but I wasn't happy or fulfilled.
You've put in countless hours writing up the perfect job description that highlights the right combination of practical and personal qualities. You've sifted through mounds of hopeful resumes and sat through endless interviews. You even spent time and money assessing your applicants' personalities and communication styles to ensure the best fit for your current culture. And you found them.
At Value Based, we’re focused on maximizing the sales and marketing functions of your organization. When both departments work as one, they’re more likely to achieve the your revenue goals. It’s the optimization and synergy of these 4 P’s within your sales and marketing departments that will make the difference.
What is Presence? It's like culture but even more. It goes beyond a department, a division or even the entire organization. It get's down to each individual and begins building from there. In other words, once it's established at the individual level it's hard to disturb, disrupt or break it.
We tell our clients, “putting a process in place, is a process”. You need to be persistent, patient and persevere to put them in place. Continuous improvement is important when it comes to enhancing processes and it’s good to have someone...
Once a product or service is market-ready, it's time for sales and marketing to make something happen. Whether you’re in the start-up, ramp-up, expansion, or maturity mode of growth, it’s the performance of your sales and marketing teams that will launch, scale and sustain your revenues.