Value Based blog

Part 1 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 5, 2018 4:50:38 PM / by Jim Allen posted in Value Based, Sales, Marketing

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Innovation, the key to American success, prosperity, and global influence. Those of us in the small business sector have heard for years that our country’s economic growth and prosperity is in part due to the unique strategies businesses use to implement evolving innovative best practices and processes. Many believe “innovation” is the key to the United States re-gaining an economic edge in the global economy.

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[Free Ebook] Maximizing Your Organization's Potential

[fa icon="calendar'] Mar 31, 2017 3:00:00 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, 4P's, Sales, Marketing

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     At Value Based, we’re focused on maximizing the sales (admissions) and marketing functions of your  enterprise or school.  When both departments work as one, they’re more likely to achieve your revenue or enrollment goals. We've developed a 4-part profile of the individual components of a successful enterprise for your further analysis and development. It’s the optimization and synergy of these "4 P’s" within your departments that will make the difference in allowing you to increase your revenues from tuition or product/service sales.  

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[Free WhitePaper] Understanding Your Goal Matrix

[fa icon="calendar'] Mar 29, 2017 12:22:40 PM / by Jim Allen posted in Value Based, 4P's

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     In our last blog, I shared my personal journey with work/life balance, and we discussed the importance of establishing harmonious professional & personal goals in your everyday life. Additionally, we introduced the Value Based Goal Matrix, a tool designed to help individuals plan and prioritize their goals in 5 different categories: Professional, Financial, Relational, Personal and Spiritual. This week, let's take a more in-depth look at how effectively using your Goal Matrix will improve both your personal and professional performance.

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Balancing Professional & Personal Goals

[fa icon="calendar'] Mar 17, 2017 2:30:00 PM / by Jim Allen posted in Value Based, 4P's

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I had my midlife crisis when I least expected it. I was 32 yrs old and had achieved most of the goals I had set for myself. I was successfuly working for a young software company that was growing very fast. I had advanced from Sales Representative to Director of Sales and Marketing in less than 3 years. I was traveling the world on exotic vacations, driving an expensive European automobile  and had started construction on a new home in an exclusive neighborhood. I had achieved and acquired much of what others, and the independent, fast-paced culture of the software industry, considered meaningful . . . but I wasn't happy or fulfilled. 

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Persona Creation: The Individual

[fa icon="calendar'] Dec 30, 2016 1:15:13 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based

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      Understanding yourself and how you can best relate to others is an important skill to learn and apply. The most efficient communication practices rely on personalization, on discovering and identifying ...

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Are You Ready?

[fa icon="calendar'] Dec 28, 2016 3:00:00 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing

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It's almost the new year. No doubt you're busy writing up goals for your company or school, setting deadlines and scheduling content. Bigger, better, newer. It can be overwhelming keeping up with the latest trends, joining the freshest social networks, and producing an endless stream of relevant content.   So maybe...

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PRESENCE: It's More Than Just Culture

[fa icon="calendar'] Nov 30, 2016 5:00:00 PM / by Jim Allen posted in Higher Education, Value Based, 4P's

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 What is Presence? It's like culture but even more.  It goes beyond a department, a division or even the entire organization.  It get's down to each individual and begins building from there. In other words, once it's established at the individual level it's hard to disturb, disrupt or break it.

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PROCESSES: In Their Place

[fa icon="calendar'] Nov 18, 2016 4:00:00 PM / by Jim Allen posted in Software/Services and Information Technology, Higher Education, Value Based, 4P's

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We tell our clients, “putting a process in place, is a process”. You need to be persistent, patient and persevere to put them in place. Continuous improvement is important when it comes to enhancing processes and it’s good to have someone...

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PROMOTION: Breaking Through

[fa icon="calendar'] Nov 16, 2016 5:00:00 PM / by Jim Allen posted in Software/Services and Information Technology, Higher Education, Value Based, 4P's

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Once a product or service is market-ready, it's time for sales and marketing to make something happen. Whether you’re in the start-up, ramp-up, expansion, or maturity mode of growth, it’s the performance of your sales and marketing teams that will launch, scale and sustain your revenues.

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We Really Mean It...

[fa icon="calendar'] Nov 11, 2016 5:19:10 PM / by valuebased posted in Higher Education, Value Based

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We understand. Your inbox is constantly cluttered by requests for signups, downloads, and information. A poll or survey might seem even less appealing, especially when you don't directly receive any value from it.  We want to change that...

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