The biggest challenge facing marketing professionals today is getting above the noise level and gaining access to their target market and buying influences. Qualified leads are simply harder to get today.
The convergence of digital graphics, rich media, email, direct response tools, social media, audio/visual streaming and marketing automation platforms has created many new contact and lead generation methods. Companies who have traditionally relied on direct mail, print ads, trade shows, and cold calling have many more options today.
If you’ve considered using some of these new technologies you will want to talk with us. We have worked with companies of all sizes helping them build marketing, prospect nurturing and lead qualification processes that produce more opportunities for their sales teams. We work with a team of partners to provide:
Complete Direct Marketing Assistance – From lead generation planning, design and execution to creating blended email and direct mail messaging, copywriting, HTML creation, landing page design, hosting and reporting, fulfillment, materials acquisition and mailing services.
Integrated, Themed Marketing Campaigns – Creative development of high touch/impact deliverables for demand generation campaigns.
On Demand Marketing Automation Platform - Design and deploy an automated demand generation platform that includes: 1) Prospect messaging and nurturing; 2) Closed loop marketing analytics; and 3) Management and distribution of leads to direct and/or indirect channel partners.
Develop/Articulate Product, Service & Corporate Value Propositions – Working with both marketing and sales personnel, create a corporate knowledgebase of product/service solution and value statements. Train the sales and marketing teams to message and articulate these compelling statements to their different vertical (target) markets.
Email or give us a call at 800-597-1873 to learn more about how VBI can help you gain more access, qualify more opportunities and as a result increase your company’s sales performance.
