Value Based, Inc. was established in February of 1993 by founder Jim Allen. Jim is a former CEO and VP of Sales/Marketing of several global companies. He is an author and seasoned sales/marketing professional that specializes in developing aligned sales and marketing strategic initiatives that produce sustained and measurable performance improvements.
VBI includes a team of seasoned sales, marketing and operations executives with decades of proven sales performance. Several partners work alongside these seasoned professionals to deliver world class sales and marketing performance improvement initiatives.
Our research reveals as companies throughout the world are recovering from the global economic challenge they have adapted the following priorities:
- Revitalization of lead generation,
- Realigning their sales and marketing functions.
- Deploying best sales practices to improve lead-to-close ratios.
Our experience spans across 200 plus engagements touching over 5,000 sales and marketing professionals, managers and leaders working in the US, Canada, and Europe.
Our difference is we recognize and understand how to correct underperforming sales and marketing functions within a company. We come along side your team in an outsourced, contractual relationship to help you produce sustained and measurable revenue generation improvement.
Our solutions, and those of our partners, comprise “best of breed” methodologies, technologies and professional service for the sales and marketing functions of companies representing many industries: Technology, Healthcare, Financial Services, Professional Services, Manufacturing and Telecommunications.
