Value Based Selling
Self-Study Version







“We’ve grown our sales force from 3 to 17 people since first deploying Value Based Selling. Since then our sales have grown 15% to 100% per year qualifying us as one of INC Magazine’s 500 fastest growing companies. Fourteen years later we still train every new salesperson in Value Based Selling.”

Mark Oronzio
Sr. VP of Sales
Inspiration Software


“Value Based Selling brought common ground to our sales and marketing team. Prior to our training, each team member, while professional in his or her own rank, perceived the selling process as a show and tell of our best wares. Rarely, if at all, did our team consider how to properly package our value to meet the needs of the buyer. Post training, an awareness and commitment to Value Based Selling brought a confidence to the group that allowed for better listeners and observers who moved away from a feature style pitch to a concerned understanding of our unique value proposition.  Immediate results were profound! Jim, it is also worth noting that your personal sales experiences enhanced you credibility with the team and provided an authenticity that is often lacking in other trainers.

Hannah Sirois
VP of Sales of Kukui’ula
Koloa, Kauai



Now for the first time Value Based Selling – A Consultive Sales Methodology is available in a Self-Study format. This affordable option provides you a way to improve your sales performance NOW while allowing you the opportunity to enroll in a VBS reinforcement course at a later date. The ability to complete this powerful course in the convenience of your home or office eliminates the expense of travel and protects your valuable selling time. 

The course includes a 185 page workbook, 3 Audio CDs, 12 written and role play exercises, Microsoft Excel® templates that reinforce the methodology, and a Uniquely You Selling/Buying Profile Assessment all packaged in a handsome padded binder.

Value Based Selling is a comprehensive sales methodology that has been designed for companies that have a value-based, consultive sales process. It's a systematic process that communicates the value of your products, services, company  to your prospects and customers.

Results You Can Expect . . .

  • Increase company profits by selling value, not price, eliminating the need to discount.
  • Decrease the number of calls (therefore your cost of sales) in your sales cycle by employing strategic and effective 1-to-1 selling strategies.
  • Eliminate wasted time on unqualified prospects by learning advanced qualification skills that will separate suspects from qualified prospects.
  • Increase your competitive wins by learning how to adjust your selling style to your prospect's buying style, causing them to want to buy from you.
  • Create "customers for life" through the use of scientifically proven relationship selling principles. Having customers for life will increase your long term re-occurring revenue stream and eliminate the erosion of your customer base to competitors.
  • Increase your close ratio by developing a variety of product and proposal presentation methods.
  • Reduce your sales cycle duration by discovering and eliminating unnecessary sales activities.

To learn more about the Self-Study course email us at info@valuebased.com or call 800-597-1873. 

All contents © 2011, Value Based, Inc.
All Rights Reserved.







Jim Allen

Jim Allen is a writer, speaker and coach to marketing and sales professionals located throughout the world. Prior to forming Value Based, Inc., Jim was co-founder and CEO of Certified Software, the developer of the first PC accounting software to be certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores.

Jim’s rich background as the CEO/President and VP of Sales/Marketing of five technology & services companies is complimented with several years of field, middle and executive level sales and marketing management positions for several multi-national companies. He is considered an expert in the design and deployment of predictable and measurable sales and marketing processes and has extensive experience recruiting, training and managing high performance sales and marketing teams.