Jim Allen is a writer, speaker and coach to marketing and sales professionals located throughout the world. Prior to forming Value Based, Inc., Jim was co-founder and CEO of Certified Software, the developer of the first PC accounting software to be certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores.

Jim’s rich background as the CEO/President and VP of Sales/Marketing of five technology & services companies is complimented with several years of field, middle and executive level sales and marketing management positions for several multi-national companies. He is considered an expert in the design and deployment of predictable and measurable sales and marketing processes and has extensive experience recruiting, training and managing high performance sales and marketing teams.

Throughout his career Jim has set many sales records and earned prestigious awards for his personal sales performance. Jim is the author of Value Based Selling – A Consultive Sales Methodology, Value(s) Based Leadership and is a co-author, with Mels Carbonell, PhD., of Personalize – A Buying & Selling Profile Guide.
Jim, his wife Ann and their three college age children live just outside Portland, OR.

Greg has over 25 years of sales and sales leadership experience serving in Executive and VP of Sales positions for EDS, GE, Boart Longyear, Innerworkings (formerly DFMS) and other Fortune 500 companies. He has led 10 to 100 member sales and consulting services teams throughout the Middle East, Europe, Africa, Asia Pacific, and the Americas, to exceed sales quotas.

As the Principle of his own consulting firm, Greg has provided interim sales and project management services to over 15 companies representing multiple industries. Services have included sales strategy workshops, organizational assessment, messaging, compensation, process mapping, recruitment, acclimation & development, value proposition development, and coaching to sales managers and contributors.

Greg holds a Master’s of Science degree from the University of Oregon and a Bachelor's of Science degree from West Chester University.  His executive education includes the American Graduate School of International Management – Thunderbird School; Southern Methodist University, Edwin L. Cox School of Business - Maguire Oil & Gas Institute and the University of Pennsylvania, The Wharton School. 

Jerry has over 27 years experience in sales, marketing, engineering, and executive management, ranging from Manufacturing Management to Vice President of Sales & Marketing to General Manager with firms such as Wiltron-Anritsu, Compact Software, EEsof, Cadence Design Systems, Harris EDA, Phoenix Technologies, and others.  In his sales and sales management roles, he has led both direct and indirect channel sales teams of 5 to over 100 members on a local, regional, national, and worldwide level to identify and close multi-million dollar opportunities with Fortune 500 companies through the techniques of Value Based Selling, consistently beating quota.

While at Cadence Design Systems, as the Global Strategic Accounts Manager covering Motorola, Siemens, and Alcatel, he traveled worldwide (North America, Europe, Asia/Pac, and Israel) meeting with engineering teams and C-Level executive decision-makers.  He managed a team of more than 25 sales executives and application engineers and was successful at growing the Motorola account from $15M to more than $28M in annual revenue for Cadence.

Jerry's channel experience includes training, coaching, supporting, and motivating channel partners and outside sales representatives to exceed quotas.  He is an enthusiastic and energetic public speaker and coach who has led sales training and worldwide industry conferences.   In his VP of Marketing roles, he has led Executive teams to establish successful corporate and product branding initiatives and has led the creation of all necessary supporting materials - sales training, marketing collateral, white papers, product documentation, lead generation/content, and website design and content.

Jerry has a Bachelor of Science degree in Electrical Engineering with honors from Purdue University.

Amir has over 25 years of executive management experience with direct, indirect and OEM sales teams. He has held various sales, marketing and business development positions with several technology-based companies such as IBM. During his tenure with IBM-Israel he managed their indirect Partner Channel assisting them on small and large sales opportunities.

Amir has a MBA in Marketing from Manchester University and a BA in Economic and Political Science from Bar Ilan University.

Howard is a Certified Management Consultant (CMC) and is an associate with WMC  in our Vancouver office.  He brings to his clients over 20 years of experience in improving organizational performance through the development and integration of performance measures at all levels of an organization.  Howard has worked as a Senior Manager with an international consulting organization implementing change management and performance management.

Howard specializes in developing and implementing performance improvement and accountability systems within large and small organizations. 

In May 2006 Howard joined Western Management Consultants where he continues to assist organizations improve business performance.  He is currently working with a number of international partners on the development of structured value based sales processes to enhance top line performance.