Jim Allen is a writer, speaker and coach to sales professionals located throughout the world. Prior to forming Value Based, Inc., Jim was co-founder and CEO of Certified Software, the developer of the first PC accounting software to be certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores.

Jim’s rich background as the CEO/President and VP of Sales/Marketing of five technology & services companies is complimented with several years of field, middle and executive level sales and sales management positions for several multi-national companies. He is considered an expert in the design and deployment of predictable and measurable sales processes and has extensive experience recruiting, training and managing high performance sales teams.

Throughout his career Jim has set many sales records and earned prestigious awards for his personal sales performance. He has published articles nationally and is a frequent speaker at sales, leadership and industry conferences. In addition to Value Based Selling – A Consultive Sales Methodology, Jim has authored Value(s) Based Leadership and co-authored with Mels Carbonell, PhD., Personalize – A Buying & Selling Profile Guide.

Jim, his wife Ann and their three college age children live just outside Portland, OR.

Howard is a Certified Management Consultant (CMC) and is an associate with WMC  in our Vancouver office.  He brings to his clients over 20 years of experience in improving organizational performance through the development and integration of performance measures at all levels of an organization.  Howard has worked as a Senior Manager with an international consulting organization implementing change management and performance management.

Howard specializes in developing and implementing performance improvement and accountability systems within large and small organizations. 

In May 2006 Howard joined Western Management Consultants where he continues to assist organizations improve business performance.  He is currently working with a number of international partners on the development of structured value based sales processes to enhance top line performance.

Amir has over 25 years of executive management experience with direct, indirect and OEM sales teams. He has held various sales, marketing and business development positions with several technology-based companies such as IBM. During his tenure with IBM-Israel he managed their indirect Partner Channel assisting them on small and large sales opportunities.

Amir has a MBA in Marketing from Manchester University and a BA in Economic and Political Science from Bar Ilan University.