How Important is Building a Value Proposition for Your School?

In my previous two blogs I've presented a case for universities and colleges investing time to discover, define, refine and articulate their school's core values and the value ...
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Do Your Prospects and Customers TRUST You? Part II

People have said Wall Street operates on fear and greed. Unfortunately, the same could be said of many sales people. I believe fear and greed are also the underlying motives ...
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