Value Based blog

Executing an Effective Social Media Strategy

[fa icon="calendar'] Mar 10, 2017 2:00:00 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Marketing, Social Media

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     It's no secret that social media is a cornerstone of modern marketing practices. It plays a key role in establishing, and maintaining, your organization's digital presence by engaging your prospects through a continual, interactive, stream of content and updates. Social Media is a highly relational tool, ideal for prospect connection and communication. It provides unmeasurable benefits through awareness alone, but also highly quantifiable benefits such as lead generation, post-consumption service and paid advertisements. It's metrics can be measured through the platform itself, third-party services or a comprehensive marketing automation platform. 

     So why is social so often viewed as a mystery?

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5 Myths You Might Believe About Inbound Marketing

[fa icon="calendar'] Mar 1, 2017 2:30:00 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Marketing

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     The current Marketing field is in a constant state of flux. It can be difficult to discern the endurance, let alone the effectiveness, of the latest trends or strategies. However, (years, books and thousands of blogs later) it's safe to say the concept of Inbound Marketing is here to stay. Regardless, despite all the content that exists to explain the Inbound Marketing process, there still remains a variety of misinterpretations surrounding the approach. 

Specifically, here are 5 misconceptions you've probably heard about Inbound Marketing:

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Why Blog?: The Steps

[fa icon="calendar'] Jan 27, 2017 3:00:00 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Marketing, Blogging

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When used correctly, blogging can provide both tangible and intangible benefits for your organization. Of course, blogging can only accomplish this when it is being successfuly utilized and optimized. There are many steps your organization can take to make this happen...

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[Free Ebook] The 4P's: A Closer Look

[fa icon="calendar'] Jan 6, 2017 3:00:00 PM / by Jim Allen posted in Healthcare, Software/Services and Information Technology, Higher Education, 4P's

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At Value Based, we’re focused on maximizing the sales and marketing functions of your organization. When both departments work as one, they’re more likely to achieve the your revenue goals. It’s the optimization and synergy of these 4 P’s within your sales and marketing departments that will make the difference.

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Persona Creation: The Individual

[fa icon="calendar'] Dec 30, 2016 1:15:13 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based

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      Understanding yourself and how you can best relate to others is an important skill to learn and apply. The most efficient communication practices rely on personalization, on discovering and identifying ...

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Are You Ready?

[fa icon="calendar'] Dec 28, 2016 3:00:00 PM / by McKayla Phillips posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing

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It's almost the new year. No doubt you're busy writing up goals for your company or school, setting deadlines and scheduling content. Bigger, better, newer. It can be overwhelming keeping up with the latest trends, joining the freshest social networks, and producing an endless stream of relevant content.   So maybe...

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The 4P's of a Value-Based Solution

[fa icon="calendar'] Oct 5, 2016 3:55:06 PM / by valuebased posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based

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     Simultaneous with the launch of our new website is our announcement of three new professional services that will help organizations grow their top line revenues. If you're a business, it's sales. If you're in higher education, it's enrollments. We call these services the 4 P's.

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