It's no secret that social media is a cornerstone of modern marketing practices. It plays a key role in establishing, and maintaining, your organization's digital presence by engaging your prospects through a continual, interactive, stream of content and updates. Social Media is a highly relational tool, ideal for prospect connection and communication. It provides unmeasurable benefits through awareness alone, but also highly quantifiable benefits such as lead generation, post-consumption service and paid advertisements. It's metrics can be measured through the platform itself, third-party services or a comprehensive marketing automation platform.
So why is social so often viewed as a mystery?