Value Based blog

A.C.E. Your Company Culture: Part 1

[fa icon="calendar'] May 15, 2018 4:45:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing

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Company culture is not a new topic; yet even decades after organizational culture became a common concept, we still press ourselves with pursuing it, learning about it, and desiring it. If it’s a goal of your organization to improve or stay true to your company culture, then the three A.C.E. principles are for you. Let's stop day dreaming of a perfect company culture, and learn how we can utilize Accountability, Culture, and Expectations to bolster company morale and improve our workplaces. In the first installment of this two part blog series, we will see how we can encourage accountability and culture in the workplace.

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How to Create Your Own Dream Team

[fa icon="calendar'] May 8, 2018 5:30:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing, Social Media

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Building a strong, productive dream team doesn't stop with hiring the right people. A dream team takes initiative, works together, is productive independently and collectively -- but this doesn't usually happen naturally. As the leader, it's your responsibility to provide proper opportunities for growth and community building in order to improve quality and delivery of work. Here are 5 ways that you can facilitate the growth of your aspiring dream team. 

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7 Secrets to Hiring the Right People

[fa icon="calendar'] May 1, 2018 5:54:09 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Social Media

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Hiring the right person can be daunting. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current staff? Which matters more, this person’s skills or this person’s core values and temperament? Will they be happy working for us? In the end will you be satisfied with your hiring decision? Implement these 7 secrets to improve your hiring process and finding the right fit for your company’s needs.

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4 Keys to Letting Your Customer's Success Sell for You

[fa icon="calendar'] Apr 23, 2018 8:15:00 AM / by MaryAnn Ellis posted in Software/Services and Information Technology, Higher Education, Sales, Marketing

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Successful companies standout in the crowd not only because of the quality of their product, service, and brand, but by the experiences they provide and the successes of their customers. Reputations are built around customer experience and the success that customers achieve by working with your company. Here’s what you need to know about utilizing your customers’ success, and letting it work for you.

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Having an Off Day? Here's 10 Tips to Improve Productivity

[fa icon="calendar'] Apr 12, 2018 12:00:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Blogging

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On those unproductive days, does it ever seem like you're moving at a snail's pace? You’re sitting at your desk, fingers just above the keys. You’ve got a big development to work on and deliver to the rest of your colleagues by the end of the week. But with everything going on—your work life getting busy, dinner with your friends you haven’t seen in a while, a doctor’s appointment coming up—you just can’t seem to get your mind in the game and make that task list shrink. We’ve all been there. Here are 10 tips  to get yourself out of that rut and heighten your productivity.

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Social Selling - It's Not Just a Buzzword!

[fa icon="calendar'] Apr 3, 2018 8:15:00 AM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Social Media

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For quite some time now, it has been a bit of a norm to implement relationship selling to better align prospect needs with the goals of your organization. But in the past few years alone, social selling has added a new avenue of engagement. Social selling allows salespeople to put themselves in front of qualified prospects, and keep your brand at the forefront of their minds.

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Stump the Director - Empower Your Counselors

[fa icon="calendar'] Mar 27, 2018 5:00:00 PM / by Vance Pascua posted in Higher Education, Value Based

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Handling objections that are directed toward your school's degree programs, financial aid packages or service offerings can be a challenge for Admissions Counselors, especially new ones.  New, first  year Counselors haven't been in the job long enough to experience the many questions, challenges and objections that prospective students and constituents want answers to. Your veteran Counselors are perhaps the best equipped to handle objections as they've probably heard and answered most of them over the years they've been on staff. 

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Creating & Sustaining Prospective Student Interest: The Marketer's Path

[fa icon="calendar'] Sep 15, 2017 8:28:38 AM / by McKayla Phillips posted in Higher Education, Sales, Marketing

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Choosing a 4-year university is a big decision with a lifelong implications.  Add to that the fact that  prospective students are looking at multiple schools, majors and locations to make their college choice and you can understand why the admissions process can be overwhelming for some.  Successful marketing is more than just capturing their attention. It's also about rising above the noise level of the competing messages bombarding them. 

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Admissions & Marketing: Partnering to Achieve Enrollment Goals

[fa icon="calendar'] Aug 16, 2017 3:19:40 PM / by McKayla Phillips posted in Higher Education

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In order to successfully achieve your enrollment goals, your marketing department must work in alignment with other departments within your school, specifically admissions. If the departments are not fully aligned, time and funds can easily be misplaced in pursuit of overlapping programs or misguided goals. When marketing and admissions come together as one, projected results and ROMI (Return on Marketing Investment) can be determined.  This allows leaders to assess the success of  campaign or project on enrollment revenue as well as the individual goals both departments may have had. 

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[Video] Handling Objections: The Feel, Felt & Found Method

[fa icon="calendar'] Jun 9, 2017 11:50:16 AM / by Jim Allen posted in Higher Education, Sales

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Responding to objections has long been a focus of sales training courses. In my experience, many approaches to the subject have been negative or, at best, cautionary. I see objections as opportunities for an Admissions Counselor to represent more value for their school, and not as an obstacle to avoid or be anxious about. Like school exams, when I studied and was prepared to take a test, my attitude was "bring it on!" I think our feeling towards objections that we receive about attending our school should be the same.

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