Our newest upcoming webinar is titled: Settling the Debate on College Marketing: Why Centralized Marketing Under the Chief Enrollment Officer Increases Enrollments. Rob Westervelt, Vice President of Enrollment and Marketing at George Fox University will be the featured speaker. Under his leadership George Fox has recorded 4 consecutive record Freshman classes since 2013.
It's that time of year again, and if you're an avid social media user, you've probably spent the last few days with your feed full of #mktgnation and #engagementeconomy. The Marketing Nation Summit, one of the biggest events in the world of digital marketing, was held at the Moscone Center in San Francisco earlier this week.
Questions, objections, obstacles. Whatever you call them, most sales and admissions personnel try their best to avoid them. Objections can stall a conversation, create interpersonal tension and, in some cases, prevent a deal from closing (or a student from enrolling). However, objections also mean your prospect is listening. They present an opportunity for you to understand their real issues and resolve their most pressing problems.
At Value Based, we’re focused on maximizing the sales (admissions) and marketing functions of your enterprise or school. When both departments work as one, they’re more likely to achieve your revenue or enrollment goals. We've developed a 4-part profile of the individual components of a successful enterprise for your further analysis and development. It’s the optimization and synergy of these "4 P’s" within your departments that will make the difference in allowing you to increase your revenues from tuition or product/service sales.
It's no secret that social media is a cornerstone of modern marketing practices. It plays a key role in establishing, and maintaining, your organization's digital presence by engaging your prospects through a continual, interactive, stream of content and updates. Social Media is a highly relational tool, ideal for prospect connection and communication. It provides unmeasurable benefits through awareness alone, but also highly quantifiable benefits such as lead generation, post-consumption service and paid advertisements. It's metrics can be measured through the platform itself, third-party services or a comprehensive marketing automation platform.
So why is social so often viewed as a mystery?
The current Marketing field is in a constant state of flux. It can be difficult to discern the endurance, let alone the effectiveness, of the latest trends or strategies. However, (years, books and thousands of blogs later) it's safe to say the concept of Inbound Marketing is here to stay. Regardless, despite all the content that exists to explain the Inbound Marketing process, there still remains a variety of misinterpretations surrounding the approach.
Specifically, here are 5 misconceptions you've probably heard about Inbound Marketing:
Like most colleges over the last six years, George Fox University (GFU) was facing the challenges of recruiting students in an increasingly competitive and price-sensitive environment. In 2012, the university hit a four-year low in incoming freshmen. Getting more inquiries and applications didn’t help, so they decided to do something different. This year, the university recorded it’s fourth-consecutive, record freshman class.
Consultive sales . . . is it right for your school and are you ready for it? Higher education admissions is more competitive than ever and colleges and universities are looking for ways to equip their Admissions Counselors with training that will help them increase enrollments.
When used correctly, blogging can provide both tangible and intangible benefits for your organization. Of course, blogging can only accomplish this when it is being successfuly utilized and optimized. There are many steps your organization can take to make this happen...
Blogging. By this time, nearly all organizations in every sector have adopted it as a necessary part of their marketing strategy. However, many have accepted it simply due to surrounding opinions and pressure, regardless of their perception or knowledge of the forum. While blogging can be an invaluable opportunity, it's often treated as a chore, passed on to interns or outsourced to 3rd party writers.
Why do we blog?