May 1 analysis can be celebratory for many, but over the past decade or so it's also become the time to ask hard questions around the million-dollar question, “What do we do now?” Or, more accurately, “What are you going to do, now, VPE/DofA, for next Fall (or else…)?!”
The great divide between Sales and Marketing departments is legendary and, it often seems, unbridgeable. Research indicates that around 87% of the terms Sales and Marketing personnel use to describe each other are negative. The consequences this division has for your organization is nearly immeasurable. Much is at stake, including hard costs (sales and revenue growth, expense control and margins) and soft costs (personal grudges, turf battles, posturing and politics).
It's that time of year again, and if you're an avid social media user, you've probably spent the last few days with your feed full of #mktgnation and #engagementeconomy. The Marketing Nation Summit, one of the biggest events in the world of digital marketing, was held at the Moscone Center in San Francisco earlier this week.
At Value Based, we’re focused on maximizing the sales (admissions) and marketing functions of your enterprise or school. When both departments work as one, they’re more likely to achieve your revenue or enrollment goals. We've developed a 4-part profile of the individual components of a successful enterprise for your further analysis and development. It’s the optimization and synergy of these "4 P’s" within your departments that will make the difference in allowing you to increase your revenues from tuition or product/service sales.
It's no secret that social media is a cornerstone of modern marketing practices. It plays a key role in establishing, and maintaining, your organization's digital presence by engaging your prospects through a continual, interactive, stream of content and updates. Social Media is a highly relational tool, ideal for prospect connection and communication. It provides unmeasurable benefits through awareness alone, but also highly quantifiable benefits such as lead generation, post-consumption service and paid advertisements. It's metrics can be measured through the platform itself, third-party services or a comprehensive marketing automation platform.
So why is social so often viewed as a mystery?
The current Marketing field is in a constant state of flux. It can be difficult to discern the endurance, let alone the effectiveness, of the latest trends or strategies. However, (years, books and thousands of blogs later) it's safe to say the concept of Inbound Marketing is here to stay. Regardless, despite all the content that exists to explain the Inbound Marketing process, there still remains a variety of misinterpretations surrounding the approach.
Specifically, here are 5 misconceptions you've probably heard about Inbound Marketing:
When used correctly, blogging can provide both tangible and intangible benefits for your organization. Of course, blogging can only accomplish this when it is being successfuly utilized and optimized. There are many steps your organization can take to make this happen...
Blogging. By this time, nearly all organizations in every sector have adopted it as a necessary part of their marketing strategy. However, many have accepted it simply due to surrounding opinions and pressure, regardless of their perception or knowledge of the forum. While blogging can be an invaluable opportunity, it's often treated as a chore, passed on to interns or outsourced to 3rd party writers.
Why do we blog?
It's almost the new year. No doubt you're busy writing up goals for your company or school, setting deadlines and scheduling content. Bigger, better, newer. It can be overwhelming keeping up with the latest trends, joining the freshest social networks, and producing an endless stream of relevant content. So maybe...