Manufacturing Sector Sales & Marketing Solutions

We're excited to be partnering with the Oregon Manufacturing Extension Project (OMEP) to help them and their manufacturing clients grow their revenues and margins. OMEP adopted the Value Based Selling methodology internally a little over 12 months ago. Since then they've increased their annual revenues by over 60%. . 
The second phase of OMEP's partnership with Value Based is to help their LEAN and Six Sigma manufacturing clients increase their reveneus and margins by training and coaching their salespeople on the use of the 33 Value Based best practices/processes.   

Mike Vanier, Vice President of Client Engagement had this to say about the results OMEP has achieved:

"We are extremely pleased with the results we've experienced after our in-house use of the Value Based Selling (VBS) best practices/processes. Not only have our sales increased by over 60% in 12 months, we've shorten our sales cycle and increased our average engagement size." 


Mike had this to say about the second phase of the OMEP partnership: 

"We want our clients to experience the same success we've had with implementing the Value Based Selling (VBS) best practices. We're training a hand-full of our Consultants to offer VBS training, consulting and coaching services to our manufacturing clients. Improving our clients sales and marketing process(es) can impact their bottom line as much, if not more, than our LEAN and Six Sigma services." 

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Value based sales 

Learn to sell on value not price

Does your organization struggle with discovering and articulating your value proposition?  Would you like messaging for your products and services? Easily 90% of our clients ask us to train their sales teams to educate, communicate and sell on value, not price.

The Value Based Sales methodology was designed to equip sales professionals to sell on value, not price, thereby preserving margins and minimizing concessions.

Explore Our:

  • 15 module-course

  • Containing  exercises, practice sessions, peer collaboration and live simulations

  • Delivered in person, online or blended format

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Hiring the right fit

Employ assets to your company 

With 70 to 80 percent of the total cost of sales tied up in personnel, it's critical that organizations find and hire the right fit. And depending on whose research you read, annual salesperson attrition rates range from 25 to well over 40 percent.

Most sales leaders haven't calculated the ROI of using a formal sales hiring process to help them find and hire the right fit.  According to Dave Stein, the risk of mis-hiring is reduced by between $20,000 to $40,000 per hour of a sales leader's time. That’s based on a $500k cost of a bad hire for the technology sector

At Value Based, we’ve combined a proven recruiting and selection process with the best behavioral assessment tool to help you identify the right person for each role within your sales department.

We Help You:

  • Create an ideal value(s)-based profile for the position you wish to fill

  • Craft a position description and advertise to attract right fit applicants

  • Develop an interview/selection process that ensures a character, culture and competency fit  

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Sales and marketing alignment

Find growth through unity

Over 80% of leads a marketing department produces do not receive proper and timely attention.  87% of sales and marketing personnel describe each other in negative terms. Something is wrong, and with stakes involving revenue, relationships and office politics, it can't be ignored.

We look beneath the symptom level to discover root causes and effects of any disconnects. Then, we work with you to correct, change or eliminate them.

Our Team:

  • Discovers the root causes of any disconnects

  • Assesses the current state of marketing & sales communications

  • Crafts a vision for an aligned future with both departments

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