Marketing Solutions

Value Based Employment

Hiring the right fit

Employ assets to your company 

With 70 to 80 percent of the total cost of sales tied up in personnel, it's critical that organizations find and hire the right fit. And depending on whose research you read, annual salesperson attrition rates range from 25 to well over 40 percent.

Most sales leaders haven't calculated the ROI of using a formal sales hiring process to help them find and hire the right fit.  According to Dave Stein, the risk of mis-hiring is reduced by between $20,000 to $40,000 per hour of a sales leader's time. That’s based on a $500k cost of a bad hire for the technology sector

At Value Based, we’ve combined a proven recruiting and selection process with the best behavioral assessment tool to help you identify the right person for each role within your sales department.

We Help You:

  • Create an ideal value(s)-based profile for the position you wish to fill

  • Craft a position description and advertise to attract right fit applicants

  • Develop an interview/selection process that ensures a character, culture and competency fit

                              Learn More 

Higher Education Marketing

Higher Ed marketing

Spend less and get more

Many schools today are spending 10's and 100's of thousands of dollars on marketing campaigns trying to attract students. The result in many cases is an increase in inquiries and applications but a decrease in enrolled and deposited students. Application-to-enrollment ratios are not what they used to be causing some Enrollment leaders to declare . . . "Applications are the new Inquiry".

Value Based is working with colleges and universities to create and deploy inbound marketing campaigns, using the latest digital automation technology, to attract and gain access to best fit students while improving application-to-enrollment ratios for less cost. The emphasis here is on "less cost".   Let us do the same for you.   

Our team can help you:

  • Save you money and improve your results

  • Customize and personalize your communication flow to prospective students

  • Avoid looking and sounding like schools you cross-app with

  • Outsource, Insource or start with one that leads to the other

                               Learn More


Marketing Improvement

Marketing improvement

Stay above the noise

As technology develops, it becomes increasingly difficult for marketing professionals to stay above the noise level and gain access to target markets.

Marketing teams need to integrate best practices, proven processes, creativity, lead-to-close analytics, automation solutions and subject matter experts to oversee, integrate and execute them. Few organizations have knowledge or access of all these resources at their disposal.

We Can Offer:

  • Stand alone or integrated digital and traditional inbound and outbound marketing strategy and campaign development services

  • In-house, outsourced or blended services to develop high ROI, sales ready lead creation and qualification processes and campaigns

  • Complete lead-to-close marketing and sales process development and deployment services that integrate and automate both

  •   Product and service value-based messaging development to articulate and substantiate your value propositions

                           Learn More

Sales & Marketing Alignment

Sales & marketing alignment 

Find growth through unity

Over 80% of leads a marketing department produces do not receive proper and timely attention. The sales department points the finger at marketing and says "bad or unqualified leads". The marketing department points the finger back at sales saying  "poor or untimely follow-up" or "no sales process".   It no wonder that 87% of sales and marketing personnel describe each other in negative terms. Something is wrong, and with stakes involving revenue and office politics, it can't be ignored.

We look beneath the symptom level to discover root causes and effects of any disconnects.

Our Team:

  • Discovers the root causes of any disconnects and mis-trusts

  • Assesses the current state of marketing & sales communications

  • Crafts a vision for an aligned future with both departments

  • Designs and aligns marketing and sales stages and activities to complement each other


                                Learn More