--- title: Higher Ed Value Series description: Resources to help colleges and universities to articulate their values, value proposition, position, and message. --- [![image](https://www.valuebased.com/hs-fs/hubfs/Banners%20and%20Logos/image.png?width=211&height=54&name=image.png "image")](https://www.valuebased.com/higher-ed-value-series#) # Higher Education Value Series We’ve gathered resources below to help colleges and universities: **- Articulate their values to create their value proposition to attract "right-fit" students** **- Develop real differentiators instead of claiming the same distinctives as the competition** **- Move from a success-centered approach to service-centered approach to enrollment** **- Build a team of effective admissions counselors whose passion for service communicates to students** **- Align Enrollment (Sales) Cycles with Buyer's Cycles to build trust and confidence** **- Track proficiency rates by team and team member** ## Focus: Value Proposition At Value Based, we help our client universities view themselves—and the value they offer—through the eyes of their prospective students/constituents. It's with this perspective they find the most success in bringing in “right fit” students. Universities invest in the time to discover, define, refine, and articulate their core values and the value their school offers to prospective students/constituents. The resulting value based messaging is a collection of value statements that when consolidated, represents a university’s value proposition. We’ve gathered several resources below to help colleges and universities to articulate their values, value proposition, position, and message.   ![Lightbulb-1](https://www.valuebased.com/hs-fs/hubfs/Lightbulb-1.png?width=55&height=55&name=Lightbulb-1.png)   Blog:  [  Struggling to Stand Out in a Crowd](https://www.valuebased.com/blog/is-your-schools-brand-struggling-to-stand-out-in-the-crowd) ![Lightbulb-1](https://www.valuebased.com/hs-fs/hubfs/Lightbulb-1.png?width=55&height=55&name=Lightbulb-1.png)   Blog:   [ Value Proposition = Applications](https://www.valuebased.com/blog/how-articulating-your-schools-value-proposition-will-improve-positioning-and-messaging) ![PDF](https://www.valuebased.com/hs-fs/hubfs/PDF.png?width=55&height=55&name=PDF.png)   eBook:    [Articulate Value(s)](https://www.valuebased.com/hubfs/Ebook%20Articulating.pdf) ## Focus: Long-Term Vision & Service-Centered Counseling At Value Based, we help our client universities hire and develop "right-fit" admissions counselors who become career admissions counselors that bring in results. They do so because they are service-centered instead of success-centered. We’ve gathered several resources below to help colleges and universities understand the benefits of a team staffed with effective, service-centered admissions counselors as well as how to attract and retain them.   ![Lightbulb-1](https://www.valuebased.com/hs-fs/hubfs/Lightbulb-1.png?width=55&height=55&name=Lightbulb-1.png)   Blog:    [5 Characteristics of an Effective   Admissions Counselor](https://www.valuebased.com/blog/five-characteristics-of-an-effective-counselor) ![Lightbulb-1](https://www.valuebased.com/hs-fs/hubfs/Lightbulb-1.png?width=55&height=55&name=Lightbulb-1.png)   Blog:  [  How To Attract & Retain   "Effective" Enrollment Teams](https://www.valuebased.com/innovateadmissions/how-to-attract-retain) ![PDF](https://www.valuebased.com/hs-fs/hubfs/PDF.png?width=55&height=55&name=PDF.png)   eBook:    [The 4P's: A Closer Look](https://www.valuebased.com/hubfs/4Ps.pdf) ## Focus: Buying & Enrollment (Sales) Cycles The concept of Enrollment Cycles isn't new, but tuning your cycle to the Buyer's Cycle—in this case, the Prospective Student who is "buying in" to your school's value—can revolutionize Enrollment. Below is an eBook takes a fresh look at Enrollment Cycles and the necessity of aligning them with Buyer's Cycles to increase trust and confidence built with prospective students and their constituents. It also outlines a consultative Enrollment Cycle other schools have utilized to increase proficiency rates for each Admissions team member. ![PDF](https://www.valuebased.com/hs-fs/hubfs/PDF.png?width=55&height=55&name=PDF.png)   eBook:    [Enrollment & Buyer Cycles In Higher Ed](https://www.valuebased.com/hubfs/eBook_%20Enrollment%20%26%20Buyer%20Cycles%20In%20Higher%20Ed%20.pdf) ![David Lofthouse, Value Based](https://www.valuebased.com/hs-fs/hubfs/David%20Lofthouse%2c%20Value%20Based.png?width=233&height=350&name=David%20Lofthouse%2c%20Value%20Based.png "David Lofthouse, Value Based") ### Want to work with one of our Higher Education experts? ### Click here to schedule with [David Lofthouse:](https://www.valuebased.com/our-team-2020) [![Request Conversation](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/490119/18a736d9-b130-4d7a-aba2-88b8ce83681a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/490119/18a736d9-b130-4d7a-aba2-88b8ce83681a)   ![Home Page LogosBW](https://www.valuebased.com/hs-fs/hubfs/Home%20Page%20LogosBW.png?width=3732&name=Home%20Page%20LogosBW.png)   #### Schedule with Us Our training and best practices can increase your enrollment. Our curriculum will ensure each admissions counselor receives the one-on-one coaching needed until your enrollment goals are achieved. [![Request a Consultation](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/490119/241e32bc-7a30-42c0-af61-96a77246cfbc.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/490119/241e32bc-7a30-42c0-af61-96a77246cfbc) © 2025 Value Based Inc. All rights reserved.