Higher Education Value Series

Focus: Value Proposition

At Value Based, we help our client universities view themselves—and the value they offer—through the eyes of their prospective students/constituents. It's with this perspective they find the most success in bringing in “right fit” students.

Universities invest in the time to discover, define, refine, and articulate their core values and the value their school offers to prospective students/constituents. The resulting value based messaging is a collection of value statements that when consolidated, represents a university’s value proposition.

We’ve gathered several resources below to help colleges and universities to articulate their values, value proposition, position, and message.

Focus: Long-Term Vision & Service-Centered Counseling

At Value Based, we help our client universities hire and develop "right-fit" admissions counselors who become career admissions counselors that bring in results. They do so because they are service-centered instead of success-centered.

We’ve gathered several resources below to help colleges and universities understand the benefits of a team staffed with effective, service-centered admissions counselors as well as how to attract and retain them.

Focus: Buying & Enrollment (Sales) Cycles

The concept of Enrollment Cycles isn't new, but tuning your cycle to the Buyer's Cycle—in this case, the Prospective Student who is "buying in" to your school's value—can revolutionize Enrollment.

Below is an eBook takes a fresh look at Enrollment Cycles and the necessity of aligning them with Buyer's Cycles to increase trust and confidence built with prospective students and their constituents. It also outlines a consultative Enrollment Cycle other schools have utilized to increase proficiency rates for each Admissions team member.