Jim Photo - Cropped Bus Photo 2 - GreyscaleJim Allen


Prior to founding Value Based Inc., Jim founded and held the CEO position at Certified Software, the first PC accounting software certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores. He also held the VP of Sales/Marketing positions in two technology and services (SaaS) companies, setting numerous records and earning prestigious awards.

His varied background and vision for building value (in both teams and companies), uniquely positioned him to see and respond to unmet needs in three specific—and vastly different—sectors: Software/Technology, Higher Education, and Manufacturing.  Read More>>


Vance Pascua

Vance Pascua

Senior Consultant

Vance has been Higher Education Admissions and Enrollment since 1987. In 2016, he joined Value Based, Inc. because he saw the opportunity to intentionally and strategically empower and enhance enrollment teams to dynamically present, promote and produce their ideal incoming class to become devoted alumni. Serving enrollment teams through training and coaching in the Value Based Enrollment Methodology re-centered his focus on what he cares most about and why he started an Admissions career years ago.  Read More>>


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Cathy Garland

Senior Consultant

Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years. Read More>>


Melissa ChimentoMelissa Chimento

Consultant, U.S.

Melissa is a successful healthcare sales professional having worked for American Medical Electronics, Intraocular Lens Implants and Allergan, Inc. having called on neurosurgeons, orthopedic surgeons, and ophthalmologists. She has been recognized as the top sales performer for each company she’s worked for having consistently exceeded 100% of her assigned sales target while finding and developing new accounts.

In addition to revenue generation she’s served as a liaison between sales and engineering and marketing departments, assisted in new product launches, the salesperson recruitment process, and technical product and sales training. She’s also designed and represented lectures for doctors, pharmacists, and other hospital staff. Melissa has also started a direct sales organization of over 40 independent business owners in the Northwest. In 13 months her team brought in over $500,000 in revenues building a customer base of 400 active customers.

She holds a Bachelor of Science Degree in Marketing and Business Administration from Oral Roberts University. She, her husband and 3 young adult and high school age children live in Sherwood, a suburb of Portland, OR. Melissa is involved with her church on the worship team and prison ministry.

Mark OronzioMark Oronzio

Consultant, U.S.

Mark has held executive level P & L responsible sales and marketing positions for over 20 years with companies in the technology, retail and distribution industries. Most recently he served as the Senior Vice President of Inspiration Software. While at Inspiration he developed and led the US sales organization including the channel team, strategic relations, training resources, and operational staff. Mark simultaneously led the international business development team, including channel, sales, marketing and product management personnel. During his tenure he and his teams produced double digit growth year-over-year helping Inspiration become a household name in global education markets, while qualifying them for the INC 500 fastest growing companies 2 years in a row.

Mark’s success at Inspiration has positioned him as an expert in the education technology industry. He’s especially strong at conceiving and conveying the value of educational solutions and developing sales and marketing strategies that lead to profitable and sustained revenue generation. Before joining Inspiration Software, Mark held senior sales positions in computer retail, VAR, and distribution companies. Mark was part of the original team at Computer Business Systems, one of the pioneers in personal computing retail stores in Northern California. Mark has his own consultancy, Oronzio Consulting, LLC headquartered in Lake Oswego, OR.