Creating & Sustaining Prospective Student Interest: The Student's Path

To effectively nurture your prospective students, moving them through your marketing cycle, you must first understand what they are experiencing at all stages of it.  In our ...
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Stump the Director - Empower Your Counselors

Handling objections that are directed toward your school's degree programs, financial aid packages or service offerings can be a challenge for Admissions Counselors, especially ...
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From Skeptic to Supporter

As a “lifer” in higher education enrollment and admissions, having served since 1987, it has not always been easy letting go of the “good old days” and the ways I learned how ...
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