Higher Education Solutions

Value Based's (VB) expert staff will first partner with the university's enrollment leadership to DIAGNOSE the current state of an institution's marketing and enrollment processes/practices.

Once diagnosed, we COLLABORATE to conceive a desired future state for marketing and admissions processes/practices.

Then we DESIGN a custom higher education solution that DELIVERS the solutions through training on enhanced and new processes/practices.

We ASSESS the implementation by measuring and reporting results (e.g. increase enrollment, retain team, etc.) so adjustments can be made to meet delivery expectations.

Lastly, we train the team to be able to SUSTAIN the results by embedding reinforcement and reward systems into the culture to ensure sustained enrollment increase.

President To President | Featuring Dr. Alan Cureton (3 Minutes)

In this 3-minute video, Dr. Alan Cureton addresses a critical question facing many institutions: Are you missing—or making—your 2025 enrollment target? Originally shared in Fall 2024, his message sparked immediate action from some campus leaders, and it's even more relevant today.

As we move deeper into the year, there’s still time to influence your upcoming enrollment outcomes. Whether you're aiming to boost numbers for this fall or the next, the decisions made in the next 30–60 days will be pivotal.

Watch now to hear Dr. Cureton’s insights—and if you or your Chief Enrollment Officer is ready to explore the Four Stages to Achieve Admissions Readiness Across Your Campus, click here.

In this 2½-minute video, Dr. Alan Cureton offers candid insight into a challenge many institutional leaders face: how to allocate limited resources wisely.

From a president’s perspective, Dr. Cureton urges prioritizing mission-critical initiatives, such as campus-wide Admissions Readiness, over decisions that merely feel “fair.” His message is especially relevant for tuition-dependent institutions navigating today’s financial pressures.

Watch now for a quick but impactful take on strategic decision-making in difficult seasons. If you haven’t yet assessed your campus’ Admissions Readiness, invite your enrollment leaders to take our Admissions Readiness Assessment and compare your results with peers across the country.

Latest Webinar: Vision, Trust, & Alignment | Featuring Dr. Alan Cureton

Download our latest webinar recording, featuring an expert panel of Dr. Alan Cureton (former President of the University of Northwestern - St. Paul), Dr. Amy Cureton (President of Friends University), and Jim Allen (Author and CEO of Value Based) as they explore leading beyond the enrollment cliff.

Value Based: Higher Education Enrollment Solutions

Our team of experts has 90+ years of experience delivering enrollment marketing solutions that result in sustained enrollment increases. Our Strategic Enrollment Management Plans often begin with improving an institution's yield by implementing proven value-based consultative sales best practices/processes customized to integrate with the institution's current enrollment processes.

The Admissions staff are trained and assessed on their execution of new, integrated best practices. What's different is this training doesn't stop with "head" knowledge, rather, it continues until a "can do" competency is observable, measurable, and sustainable. We do this by implementing what we call The 4P's: Process, People, Promotion, and Presence.

Our goal is for client institutions to recoup their investment within the duration of their average enrollment cycle, beginning after the engagement.

Once an institution has seen sustained enrollment increase, we can work with its marketing department to optimize its digital and traditional marketing campaigns and activities to increase the number of "best-fit qualified" applicants. Further, we strive to accomplish this for less than they are currently paying.

Explore The Admissions Readiness Movement:

Find our why enrollment leaders just like you are embracing campus-wide Admissions Readiness to get results.