Value Based Enrollment Solution Cycle

Partnering the university's enrollment leadership, Value Based's (VB) expert staff will first DIAGNOSE the current state of an institution's marketing and enrollment processes/practices.

Once diagnosed, Value Based will COLLABORATE with leadership to conceive a desired future state for marketing and admissions processes/practices.

Next, we'll DESIGN a solution that achieves the desired future state after which we'll DELIVER the solution by helping to implement any enhanced and new processes/practices.

Once implemented, it’s time to ASSESS the solution by measuring and reporting results so adjustments can be made to meet delivery expectations.

Once adjusted, it’s important that the team be able to SUSTAIN the solution. This is accomplished by embedding reinforcement and reward-systems into the team's culture to ensure achievement of the expectations.

We’ve recorded six record-breaking freshman classes since completing the Value(s) Based Enrollment Methodology. Value Based Selling provided valuable training in the form of a methodology that allows staff to be more proactive and intentional with prospective students.

The perspectives and insights of the Value(s) Based approach to admissions have been incredibly valuable to us. The team has been energized by the power of communicating with prospectives based on personality type and set free for extraordinary results by serving rather than selling.

Our team of experts have 90+ years of experience delivering sales (admissions) and marketing results. Our Enrollment Strategic Plans often begin with improving an institution's yield by implementing proven value-based consultative sales best practices/processes customized to integrate with current enrollment processes. The Admissions staff are trained and assessed on their execution of new, integrated best-practices. What's different is this training doesn't stop with "head" knowledge, rather, it continues until a "can do" competency is observable, measurable and sustainable. We do this by implementing what we call The 4 P's: Process, People, Promotion and Presence.

Our goal is for client institutions to recoup their investment within the duration of their average enrollment cycle, beginning at the completion of the engagement.

If desired, once an institution has increased their enrollment, we can work with their marketing department to optimize their digital and traditional marketing campaigns and activities to increase their number of "best-fit qualified" applicants. Further, we strive to accomplish this for less than they are currently paying.

Value Based Enrollment Solution Cycle

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