SaaS Pioneer & Passionate Educator

Cathy Garland joined the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support fosters the authentic innovation Value Based clients have come to expect over the last 28 years.

Cathy Garland last held the position of Vice-President at Edvance360 (formerly Scholar360), an award-winning SaaS LMS (Learning Management System), where she started as the third employee.

“Years ago, I brought Jim in to my company while I was the VP of Marketing & Sales and saw first-hand how valuable and results-creating his consultative selling training was for my own team,” said Cathy. “Now I have the chance to combine what I’ve learned over the years with Jim’s methodologies that are specifically tailored to the two sectors I care most about: Higher Education and Software/SaaS. I’ve been serving them for over 20 years and now I get to do so from the coaching and training side of things. I am always blown away by the Value Based Team and the way they partner with clients. No other sales training program comes close in effectiveness and sustained results. And I would know!

When asked about her accomplishments while in her former position, she lists building a team of amazing stay-at-home-moms who sold and serviced clients as her greatest achievement. She also led her company to win the Software Industry’s coveted CODiE Awards for Best LMS ten years running—a feat no other LMS has yet to achieve. Her last accomplishment before leaving was to shorten the sales cycle from an average of 12 months to less than 30 days by implementing new processes to serve leads, providing the value they needed sooner than those leads realized they needed them.

She joined Value Based as a Senior Consultant, leading a team prepared to enhance VBI’s own marketing, while bringing VBI clients in both Higher Education and software/SaaS her considerable experience.

Cathy also serves as an advisor to groups that rescue women from addiction and the sex industry. She mentors women in professional and personal development, helping them to define core personal values and build boundaries that enable them to live effective, fulfilled lives. She is married, chasing two children under seven, and lives in Roanoke, Virginia. For more information on the VB Enrollment Methodology, click here.