Rethinking Admissions To Increase Enrollment

Posted by The Team At Value Based Inc. on Jul 27, 2021 8:15:00 AM

Rethinking Admissions To Increase Enrollment

In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox University, presented the challenges GFU faced and the 7 Success Principles they applied to successfully grow admissions 37% in a single year and enroll three consecutive record Freshman classes despite lower inquiry and application rates.

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Topics: innovate higher ed, admissions, enrollment, marketing strategies, innovation

Summer Melt Woes: Why Your Prospective Students Are Melting

Posted by The Team At Value Based Inc. on May 28, 2021 8:15:00 AM

Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not enroll after completing an application and making a deposit—may be as high as 40% for some higher educational institutions. So what are the solutions? 

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Topics: innovate higher ed, admissions, enrollment, Summer Melt

PRESENCE: It's More Than Just Culture

Posted by Jim Allen on Feb 15, 2021 2:00:00 PM



What is Presence? It's like culture but deeper.  It goes beyond the organization, division, or even the department or team.  It get's down to each individual and begins building from there. And, once it's established at the individual level it's hard to disturb, disrupt or break.

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Topics: Higher Education, Value Based, 4P's

Processes: Small Tweaks That Transform

Posted by The Team At Value Based Inc. on Feb 8, 2021 9:17:00 AM

As a leader, you've probably learned what we tell our clients: “putting a process in place, IS a process.” It takes persistence, patience, and perseverance to put them in place—and keep them in place. With the advent of agile project management principles, leaders have embraced a principle that continuous improvement is more successful than drastic overhauls and small iterations can be deeply transformative.

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Topics: Software/Services and Information Technology, Higher Education, Value Based, 4P's

Is It Time To Certify Sales Professionals? We Think So. Here's Why.

Posted by The Team At Value Based Inc. on Jan 28, 2021 8:15:00 AM

That's a long title, but here's our case for certifying sales professionals:

First, certification​ implies that a level of performance or competency has been attained. A certified sales professional has been observed and measured while performing acknowledged best practices and processes for his/her industry and target market(s). Anyone who has been in sales for any length of time knows that selling software as a service (SaaS) is radically different than selling pharmaceuticals or copiers or whatever.

>> We believe it's time to certify sales teams to ensure the outcome.

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Topics: certification, sales training, sales certification course

Is Sales Enablement All It's Hyped Up To Be?

Posted by The Team At Value Based Inc. on Jan 27, 2021 2:15:00 AM

Due to the buzz surrounding the phrase "Sales Enablement" you might think it's new. Sales enablement is not so much a new concept as it is a reference to a strategy with a renewed focus on the inclusion of all the resources a sales team needs to be successful.

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Topics: Sales Enablement, Sales Strategy, Sales & Marketing Alignment, Marketing Strategy

The 4P's To Revenue Growth: People, Promotion, Processes & Presence

Posted by The Team At Value Based Inc. on Jan 21, 2021 9:15:00 AM

The​ surest way for an organization to increase and sustain revenues is to attract, recruit and retain the best talent (People) that can conceive and create the right sales and marketing strategies (Promotion). Once the strategies are in place, create processes and equip team(s) to execute them (Process). Once all these are in place and operating successfully, the right culture (Presence) must exist to keep it all together.

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Topics: 4P's

Promotions: Creating And Aligning Sales & Marketing Strategies

Posted by valuebased on Nov 3, 2020 2:15:00 AM

The​ surest way for you to increase and sustain revenues for your organization is to attract, recruit and retain the best talent (People) that can conceive and create the right sales and marketing strategies (Promotion).

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Topics: 4P's, Marketing, marketing strategies, promotions

Your People Will Make Or Break You

Posted by valuebased on Oct 13, 2020 2:00:00 PM

Hiring the right people the first time around is critical. They’re not only the most valuable asset but, in most cases, the greatest cost. The primary cause of employee turnover today is not poor job performance, rather it is poor employee recruiting processes and selection criteria.

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Topics: 4P's, hiring, human resources, hiring right fit

New Course On Findcourses.com

Posted by The Team At Value Based Inc. on Jul 22, 2020 9:15:00 AM

If you've taken our training in the past and would like to recommend it to colleagues, you can now do so! Our online course, Value Based Selling, is now available around the world on Findcourses,com.

<a href="https://www.findcourses.com/training-supplier/value-based-inc/" target="_blank" title="findcourses.com - Value Based Inc.">View our courses on findcourses.com</a>

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Topics: consultive selling, value based selling, consultative selling, sales methodology