Value Based blog

Creating & Sustaining Prospective Student Interest: The Student's Path

By: Vance Pascua on 11/18/19 8:35

To effectively nurture your prospective students, moving them through your marketing cycle, you must first understand what they are experiencing at all stages of it. In our ...

Listening: The Vital Skill to Consultive Selling

By: The Team At Value Based Inc. on 08/22/19 14:15

Consultative selling matches a buyer's need with the service or product. To accomplish this, a good salesperson understands the spoken needs, anticipates the unspoken needs, ...

6 Unteachable Qualities to Look For in a Sales Rep

By: MaryAnn Ellis on 08/21/18 16:00

When turning your sales reps into a sales dream-team, it’s essential to equip yourself with people who add variety and versatility to your team. There are, however, six ...

6 Steps to Remarkable Messaging

By: MaryAnn Ellis on 07/31/18 16:38

I buy the coffee that I do because I buy what meets my needs and interests. I like coffee that is lightly roasted, preferably organic, and that comes from an organization that ...

Focus Your Positioning on Buying, Not Selling

By: MaryAnn Ellis on 07/25/18 14:30

Amidst trying to not only define positioning, but also provide a concrete example that can resonate with a general audience, we have found ourselves continuously coming back to ...

A Value Proposition For Your School

By: Jim Allen on 07/18/18 16:05

At Value Based we like to help our client schools view themselves, and the value they offer, through the eyes of their prospective students/constituents. It's with this ...

Questions We Need Answered in Higher Ed [Free Webinar Recording]

By: MaryAnn Ellis on 07/03/18 18:56

As we take time to enjoy this Independence Day, we know it can be difficult to briefly disconnect from our job and come back ready to hit the ground running. We've got just ...

How Articulating Your School's Value Proposition Will Improve Positioning & Messaging

By: MaryAnn Ellis on 06/26/18 16:30

In last week’s blog post, we uncovered why many universities struggle to differentiate their brand and often confuse distinctives as differentiators. This week, we're building ...

Is Your School's Brand Struggling to Stand Out in the Crowd?

By: MaryAnn Ellis on 06/21/18 16:30

Higher education is an industry where differentiation is key. Let’s face it… when it comes down to it, the end result for students in higher education is typically all the ...

Copy of Innovation and Admissions April 2018

Ask the Experts [Free Q&A Webinar]

By: MaryAnn Ellis on 06/12/18 16:45

The time has come, we are finally hosting a live Q&A webinar! After requests from colleges and universities across the US, we are sponsoring a webinar dedicated to responding ...

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