ValueBased Blog

Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current team?

In response to the crisis created by Coronavirus/COVID-19 for Higher Education institutions, our experts have compiled 12 actionable marketing and admissions initiatives. We shared them in our webinar (recording accessible here) and below—feel free to share!

As transformational leaders, we can see the silver lining of a crisis: breakthrough. Where are you and your team, in the High-Performance Model For Innovation (aka the Transformational Process)?

In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these? 

The one constant in the enrollment process is change. Admissions processes have always been in flux and complicated because these teams assist prospective students, who are always evolving. All Enrollment Team leaders are familiar with the difficulty of building—and rebuilding—strong enrollment teams.

Is the current global Coronavirus/COVID-19 crisis, economic demands, and/or increased competition putting pressure on you and your sales team to offer price and discount concessions? Are your margins eroding and your products/services being commoditized?

In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less, but meaning more by articulating their differentiators. In this blog, we build on that by looking at the differences between value propositions, messaging, and positioning—and how they translate into results.

Higher education is an industry where differentiation is paramount because the end result for students is typically the same: to receive accredited recognition for their academic fulfillment. So, how does a university demonstrate to prospective students that their institution is unique from the rest and ensure the university brand isn’t lost in the sea of options?

Consultative selling matches a buyer's need with the service or product. To accomplish this, a good salesperson understands the spoken needs, anticipates the unspoken needs, and delivers the service or product to meet those needs. Listening is the skill that brings about the connection.