That's a long title, but here's our case for certifying sales professionals:
First, certification implies that a level of performance or competency has been attained. A certified sales professional has been observed and measured while performing acknowledged best practices and processes for his/her industry and target market(s). Anyone who has been in sales for any length of time knows that selling software as a service (SaaS) is radically different than selling pharmaceuticals or copiers or whatever.
>> We believe it's time to certify sales teams to ensure the outcome.Read More...
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