Storytelling is an essential part of the marketing tool-set that a company needs if they want to be present in the minds of their audience. Storytelling is a way to relate, communicate, and engage audiences with what makes your brand and company what it is today. So, what exactly does a good story tell its audience?
Building a strong, productive dream team doesn't stop with hiring the right people. A dream team takes initiative, works together, is productive independently and collectively -- but this doesn't usually happen naturally. As the leader, it's your responsibility to provide proper opportunities for growth and community building in order to improve quality and delivery of work. Here are 5 ways that you can facilitate the growth of your aspiring dream team.
Hiring the right person can be daunting. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current staff? Which matters more, this person’s skills or this person’s core values and temperament? Will they be happy working for us? In the end will you be satisfied with your hiring decision? Implement these 7 secrets to improve your hiring process and finding the right fit for your company’s needs.
For quite some time now, it has been a bit of a norm to implement relationship selling to better align prospect needs with the goals of your organization. But in the past few years alone, social selling has added a new avenue of engagement. Social selling allows salespeople to put themselves in front of qualified prospects, and keep your brand at the forefront of their minds.
It's no secret that social media is a cornerstone of modern marketing practices. It plays a key role in establishing, and maintaining, your organization's digital presence by engaging your prospects through a continual, interactive, stream of content and updates. Social Media is a highly relational tool, ideal for prospect connection and communication. It provides unmeasurable benefits through awareness alone, but also highly quantifiable benefits such as lead generation, post-consumption service and paid advertisements. It's metrics can be measured through the platform itself, third-party services or a comprehensive marketing automation platform.
So why is social so often viewed as a mystery?