The Most Important Question (and Answer) Your President Should Be Asking You

Posted by Jim Allen on Jun 29, 2020 8:30:32 AM

 

I recently sent a follow-up email to a VP of Enrollment who wanted to engage us to train his Admissions Staff on our Value(s) Based Enrollment Methodology (VBEM). Within a day I received his email reply, sharing that due to the uncertainty surrounding COVID-19 his President asked every department what they could do to cut their budget by 20%. 

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Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19

7 Secrets to Hiring Right-Fit Counselors

Posted by The Team At Value Based Inc. on May 22, 2020 12:15:00 PM

Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current team?

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Topics: Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Social Media

Transformational Leaders Embrace the Confusion Zone

Posted by Cathy Garland on May 5, 2020 9:15:00 AM

As transformational leaders, we can see the silver lining of a crisis: breakthrough. Where are you and your team, in the High-Performance Model For Innovation (aka the Transformational Process)?

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Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19, transformational leadership

A Revenue Response To Offset The Cost of Coronavirus

Posted by Jim Allen on Apr 13, 2020 9:45:00 AM

In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these? 

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Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership

5 Characteristics of an Effective Admissions Counselor

Posted by The Team At Value Based Inc. on Feb 11, 2020 8:15:00 AM

The one constant in the enrollment process is change. Admissions processes have always been in flux and complicated because these teams assist prospective students, who are always evolving. All Enrollment Team leaders are familiar with the difficulty of building—and rebuilding—strong enrollment teams.

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Topics: Software/Services and Information Technology, Higher Education, Value Based, 4P's

Value Proposition = More Applications

Posted by The Team At Value Based Inc. on Feb 2, 2020 4:30:00 PM

In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less, but meaning more by articulating their differentiators. In this blog, we build on that by looking at the differences between value propositions, messaging, and positioning—and how they translate into results.

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Topics: Higher Education, Sales, Marketing

Struggling to Stand Out?

Posted by The Team At Value Based Inc. on Jan 21, 2020 4:30:00 PM


Higher education is an industry where differentiation is paramount because the end result for students is typically the same: to receive accredited recognition for their academic fulfillment. So, how does a university demonstrate to prospective students that their institution is unique from the rest and ensure the university brand isn’t lost in the sea of options?

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Topics: Higher Education, Sales, Marketing