6 Steps to Remarkable Messaging

I buy the coffee that I do because I buy what meets my needs and interests. I like coffee that is lightly roasted, preferably organic, and that comes from an organization that ...
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Focus Your Positioning on Buying, Not Selling

Amidst trying to not only define positioning, but also provide a concrete example that can resonate with a general audience, we have found ourselves continuously coming back to ...
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A Value Proposition For Your School

At Value Based we like to help our client schools view themselves, and the value they offer, through the eyes of their prospective students/constituents. It's with this ...
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Questions We Need Answered in Higher Ed [Free Webinar Recording]

As we take time to enjoy this Independence Day, we know it can be difficult to briefly disconnect from our job and come back ready to hit the ground running.  We've got just ...
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How Articulating Your School's Value Proposition Will Improve Positioning & Messaging

In last week’s blog post, we uncovered why many universities struggle to differentiate their brand and often confuse distinctives as differentiators. This week, we're building ...
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Is Your School's Brand Struggling to Stand Out in the Crowd?

Higher education is an industry where differentiation is key. Let’s face it… when it comes down to it, the end result for students in higher education is typically all the ...
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Ask the Experts [Free Q&A Webinar]

The time has come, we are finally hosting a live Q&A webinar! After requests from colleges and universities across the US, we are sponsoring a webinar dedicated to responding ...
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How to Build Your Brand Around Storytelling

Storytelling is an essential part of the marketing tool-set that a company needs if they want to be present in the minds of their audience. Storytelling is a way to relate, ...
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[Free Webinar] Innovation in Admissions Encore

Rarely have we received reviews sent in during a webinar. The Innovation webinar was an exception! So back by popular demand, is this live encore presentation of last month's ...
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