7 Secrets to Hiring Right-Fit Counselors

Posted by The Team At Value Based Inc. on May 22, 2020 12:15:00 PM

Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current team?

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Topics: Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Social Media

Value Proposition = More Applications

Posted by The Team At Value Based Inc. on Feb 2, 2020 4:30:00 PM

In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less, but meaning more by articulating their differentiators. In this blog, we build on that by looking at the differences between value propositions, messaging, and positioning—and how they translate into results.

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Topics: Higher Education, Sales, Marketing

Struggling to Stand Out?

Posted by The Team At Value Based Inc. on Jan 21, 2020 4:30:00 PM


Higher education is an industry where differentiation is paramount because the end result for students is typically the same: to receive accredited recognition for their academic fulfillment. So, how does a university demonstrate to prospective students that their institution is unique from the rest and ensure the university brand isn’t lost in the sea of options?

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Topics: Higher Education, Sales, Marketing