Missing Revenue Targets?
Is it a disconnect between sales and marketing? Download our latest e-book on how to align both to achieve sustained sales results.
.png?width=373&height=483&name=Missing%20Revenue%20Targets%20eBook%20(1).png)
Download Resource
The Problem Outlined
- Research indicates that over 80% of the leads that an organization produces receive no follow up.
- When asked why, sales and marketing departments tend to blame each other. One points to poor lead quality, while the other points to poor follow-up.
- This is common in many organizations and is a cause of frustration for those carrying revenue-generation responsibilities.
- CEOs, COOs, and CROs are growing tired of the finger-pointing and resulting loss of revenues.
In this e-book we explore:
- The cause of the disconnect
- Some options for correcting it
- A new perspective of how they can operate
- Common sales and marketing effectiveness initiatives
- The potential of a realigned and revitalized sales and marketing program
