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Cathy Garland, Former VP of Edvance360, Joins Value Based Team

Posted by The Team At Value Based Inc. on Apr 20, 2020 9:15:00 AM

Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.


Topics: Sales, Marketing, value based selling, leadership, SaaS

Coronavirus Response For Enrollment Leadership

Posted by Jim Allen on Apr 16, 2020 7:13:58 PM


In light of the COVID-19 pandemic, many Higher Ed Presidents, CFOs, and Vice Presidents are asking themselves: “Do we hunker down, eliminate non-essential spending, lay off staff or do we make bold, strategic investments in initiatives that help us offset the losses and get beyond the current crisis. And if we make investments, where should we make them?   


Topics: Higher Education, Sales, Marketing, Webinar, innovate higher ed, admissions, enrollment, leadership

Encore CCCU Presentation/Webinar

Posted by The Team At Value Based Inc. on Mar 2, 2020 9:15:00 AM


An encore presentation of our much-acclaimed CCCU 2020 (Higher Ed Marketing & Admissions Conference in San Diego, CA) Presentation:

Innovation in Marketing & Admissions: Opportunities & Obstacles
March 19th & March 31st


Topics: Webinar, innovate higher ed, admissions, enrollment

Value Based Focuses on CCCU 2020

Posted by The Team At Value Based Inc. on Feb 3, 2020 9:15:00 AM

CCCU 2020-1

Value Based focuses on helping university leaders innovate Higher Education and increase enrollment at the CCCU 2020 Multi-Academic Conference (February 10-12th in San Diego, CA) by implementing our proven Enrollment Methodology.


Topics: innovate higher ed, admissions, enrollment

For Presidents: Thoughtful Innovation & Change In Turbulent Times

Posted by The Team At Value Based Inc. on Aug 1, 2019 8:38:00 AM

Resources for HE Presidents

In a webinar entitled, Thoughtful Innovation & Deliberate Change In Turbulent Times, Robin Baker, President and Rob Westervelt, Chief Strategy Officer share how GFU went from facing layoffs, cutting budgets and a $2M deficit to having over $60M available cash in three years.

In the same time period, they implemented the Value(s) Based Enrollment Methodology (VBEM) and almost doubled the average yield of each Admissions Counselor going from 78 to 144 enrolled students per counselor. 


Topics: Higher Education, Webinar, innovate higher ed, admissions, enrollment

CCCU 2018: President's Perspectives, Relationships & Connections

Posted by The Team At Value Based Inc. on Nov 1, 2018 9:40:00 AM

Resources for HE Presidents2

Value Based focuses on President's of Higher Education Institutions, their perspectives, relationships, and connections at the CCCU 2018 with our exhibit booth, networking event, and workshop featuring success stories in Higher Education who have implemented our proven Enrollment Methodology.


Topics: Value Based, innovate higher ed, enrollment