News and Events

David Lofthouse joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.

Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.

In a webinar entitled, Thoughtful Innovation & Deliberate Change In Turbulent Times, Robin Baker, President, and Rob Westervelt, Chief Strategy Officer share how GFU went from facing layoffs, cutting budgets, and a $2M deficit to having over $60M available cash in three years.

In the same period, they implemented the Value(s) Based Enrollment Methodology (VBEM) and almost doubled the average yield of each Admissions Counselor going from 78 to 144 enrolled students per counselor.