Rethinking Admissions To Increase Enrollment

Posted by The Team At Value Based Inc. on Jul 27, 2021 8:15:00 AM

Rethinking Admissions To Increase Enrollment

In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox University, presented the challenges GFU faced and the 7 Success Principles they applied to successfully grow admissions 37% in a single year and enroll three consecutive record Freshman classes despite lower inquiry and application rates.

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Topics: innovate higher ed, admissions, enrollment, marketing strategies, innovation

Summer Melt Woes: Why Your Prospective Students Are Melting

Posted by The Team At Value Based Inc. on May 28, 2021 8:15:00 AM

Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not enroll after completing an application and making a deposit—may be as high as 40% for some higher educational institutions. So what are the solutions? 

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Topics: innovate higher ed, admissions, enrollment, Summer Melt

Coronavirus Response for Enrollment Leaders

Posted by The Team At Value Based Inc. on May 11, 2020 9:15:00 AM

In response to the crisis created by Coronavirus/COVID-19 for Higher Education institutions, our experts have compiled 12 actionable marketing and admissions initiatives. We shared them in our webinar (recording accessible here) and below—feel free to share!

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Topics: value based selling, innovate higher ed, admissions, enrollment, leadership, Coronavirus, COVID-19

A Revenue Response To Offset The Cost of Coronavirus

Posted by Jim Allen on Apr 13, 2020 9:45:00 AM

In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these? 

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Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership