Rethinking Admissions To Increase Enrollment
In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox University, presented the challenges GFU faced and the 7 Success Principles they applied to successfully grow admissions 37% in a single year and enroll three consecutive record Freshman classes despite lower inquiry and application rates.
Read More...Topics: innovate higher ed, admissions, enrollment, marketing strategies, innovation
Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not enroll after completing an application and making a deposit—may be as high as 40% for some higher educational institutions. So what are the solutions?
Read More...Topics: innovate higher ed, admissions, enrollment, Summer Melt
In response to the crisis created by Coronavirus/COVID-19 for Higher Education institutions, our experts have compiled 12 actionable marketing and admissions initiatives. We shared them in our webinar (recording accessible here) and below—feel free to share!
Read More...Topics: value based selling, innovate higher ed, admissions, enrollment, leadership, Coronavirus, COVID-19
In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these?
Read More...Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership
