Rethinking Admissions To Increase Enrollment

Posted by The Team At Value Based Inc. on Jul 27, 2021 8:15:00 AM

Rethinking Admissions To Increase Enrollment

In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox University, presented the challenges GFU faced and the 7 Success Principles they applied to successfully grow admissions 37% in a single year and enroll three consecutive record Freshman classes despite lower inquiry and application rates.

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Topics: innovate higher ed, admissions, enrollment, marketing strategies, innovation

Summer Melt Woes: Why Your Prospective Students Are Melting

Posted by The Team At Value Based Inc. on May 28, 2021 8:15:00 AM

Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not enroll after completing an application and making a deposit—may be as high as 40% for some higher educational institutions. So what are the solutions? 

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Topics: innovate higher ed, admissions, enrollment, Summer Melt

Most Important Question (& Answer) Your President Should Be Asking You

Posted by Jim Allen on Jun 29, 2020 8:30:32 AM

 

I recently sent a follow-up email to a VP of Enrollment who wanted to engage us to train his Admissions Staff on our Value(s) Based Enrollment Methodology (VBEM). Within a day I received his email reply, sharing that due to the uncertainty surrounding COVID-19 his President asked every department what they could do to cut their budget by 20%. 

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Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19

Coronavirus Response for Enrollment Leaders

Posted by The Team At Value Based Inc. on May 11, 2020 9:15:00 AM

In response to the crisis created by Coronavirus/COVID-19 for Higher Education institutions, our experts have compiled 12 actionable marketing and admissions initiatives. We shared them in our webinar (recording accessible here) and below—feel free to share!

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Topics: value based selling, innovate higher ed, admissions, enrollment, leadership, Coronavirus, COVID-19

Transformational Leaders Embrace the Confusion Zone

Posted by Cathy Garland on May 5, 2020 9:15:00 AM

As transformational leaders, we can see the silver lining of a crisis: breakthrough. Where are you and your team, in the High-Performance Model For Innovation (aka the Transformational Process)?

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Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19, transformational leadership

A Revenue Response To Offset The Cost of Coronavirus

Posted by Jim Allen on Apr 13, 2020 9:45:00 AM

In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these? 

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Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership