Articulating Your Institution's Value(s):
Four Critical Steps To Increase Enrollment
Vice Presidents and Directors of Enrollment often ask us, “How can we better communicate the value of attending and graduating from our institution?” This is the key question we’ll address in the resources below.
Infographic
Download our infographic or poster:
Outlines the steps to arrive at your institution's value for prospective students and their constituents and how to train your team to articulate them.
eBook
Download the e-book:
Work with your team to identify your institution's core values, establish value for your institution's offerings, articulate both, and associate value statements with your prospect’s key issues.
What you’ll learn in the e-book:
- Part 1: How to identify your institution's core values. A process to confirm that your institution's desire and ability to deliver value is aligned with the current beliefs and behaviors represented.
- Part 2: How to establish value for your institution's offerings. How to discover and establish the three types of value from two important perspectives for your institution's offerings.
- Part 3: How to articulate both the values and value of your institution. How to articulate and categorize value statements for your institution's academic programs and various offerings.
- Part 4: How to associate value statements with your prospect’s key issues. How to associate your institution's value statements with your prospective student/constituent’s key issues.
Ready for a conversation?
We've helped many colleges and universities generate millions of dollars in sustained enrollment increase. We work with all higher education institutions: public and private four-year colleges and universities, community colleges, technical institutions, and professional career schools.
If you'd like to learn more about how Value Based can help your institution increase enrollment, fill out the form below to schedule a conversation with one of our enrollment experts.