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Admissions Readiness Report 2022

Highlights & Insights

Admissions readiness report

Here are just a few highlights from the
2022 Admissions Readiness Survey:

The full report is available after completing the 20-question survey (approximately 10 minutes).

Click here to participate in the survey >>

Admissions Readiness Stat Graphics
Survey Highlight #1: PRESSURE

Statement: There’s pressure from the institution's leadership to do something different to enroll more students.

Key Thoughts & Takeaways:

  • We're all in the same boat
  • New initiatives? Modify or undo old ones?
  • Consider doing something old, but do it better and less expensive?
Admissions Readiness Stat Graphics (1)
Survey Highlight #2: FUNNEL LOSS

Statement: We’re losing more prospective students than we should, most often at the following stage(s): Applicant, Accepted, Enrolled, Confirmed, Attending. (Respondents could select all stages that applied.)

Key Thoughts & Takeaways:

  • Lower-stage or latter-stage losses are rarely good
  • Improve counselor best practices that advance students to the next stage of the Enrollment Funnel.
Admissions Readiness Stat Graphics (3)
Survey Highlight #3: GUT CHECK

Respondents were asked to rate their current campus Admissions-Readiness levels from their perspective.

Key Thoughts & Takeaways:

  • Compared to the data, the gut check stat shows Enrollment leaders felt more optimistic their campuses were more Admissions-Ready than their answers to survey questions indicated.
  • See comparison survey below.
Self Rating vs. Survey Results VBI Stat

The majority of respondents felt their campuses were moving in a positive direction: 41% felt they were Progressing and 24% felt they were Somewhat Ready. This positive perspective is encouraging, however, when totaling the actual responses to all of the survey questions, 83% of the Respondents ended up in the Low or Somewhat Low in Readiness.

Admissions Readiness Stat Graphics (5)


If you missed the webinar, our panel of experts broke down the rest of the key highlights and insights from our 20-question 2022 Admissions Readiness report and what they mean to Enrollment leaders.



We asked enrollment leaders: Is your campus Admissions-Ready?

If you're unfamiliar with Admissions-Readiness, we define it as the "all-in" culture that takes owners of admissions. This includes all departments—from the President's office to the faculty to the personnel maintaining your beautiful grounds.

Our 20-question survey asks respondents about everything from budget to team development to support from campus leadership.

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Interview with Dr. Alan Cureton:

Whether you're new or well-versed on the concept of everyone owning Admissions across campus, we think you'll enjoy our interview of Dr. Alan Cureton (former president of University of Northwestern - St. Paul). He shares how he and his team built an "all-in" culture campus-wide.

Watch interview >>

Interview with Erick Klein:

Eric Klein, VP of Enrollment at University of Northwestern - St. Paul, shares how he and his team worked with Dr. Cureton to build an Admissions-Ready Campus. David Lofthouse interviews Eric as he shares his advice on everything from getting faculty buy-in, ethos alignment, investing in teams other than Admissions and more.

Watch interview >>