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Equity & Alignment In Enrollment Cycles

Posted by The Team At Value Based Inc. on Aug 3, 2021 8:45:00 AM

The concept of Enrollment Cycles isn't new, but tuning your cycle to the Buyer's Cycle—in this case, the Prospective Student who is buying in to your school's value—can revolutionize Enrollment and ensure equity.


Topics: innovate higher ed, equity, enrollment cycle

How To Attract & Retain “Effective” Enrollment Teams

Posted by Vance Pascua on Apr 1, 2020 9:15:00 AM

In the beginning of my 30+ years serving Higher Ed Enrollment, I quickly determined that attracting and retaining effective enrollment teams is much like the old “Chicken and the Egg” debate: Which comes first? Should we attract and hire the ideal person already in possession of the necessary character and work ethic? Or should we value, fashion, and invest in the current employees to create an effective team that others would want to be a part of? I believe it is both, which makes crafting an enduring, effective enrollment team a cyclical endeavor. In no particular order (WINK), let us begin with your current team…


Topics: innovate higher ed, admissions, enrollment, leadership

How Can a Leader Impart Purpose in Their Enrollment Team?

Posted by Vance Pascua on Mar 2, 2020 9:52:00 AM

Purpose: Used as a noun, it’s the reason for which something is done or created or for which something exists. As a verb, it means to have as one’s intention or objective.  Either way, I am a firm believer that if anything we seek to achieve in enrollment is to be done effectively, it must be believed in…and must be led and imparted from the perspective of purpose.


Topics: innovate higher ed, admissions, enrollment, leadership

Five Necessary Ingredients of a Strong Enrollment Team

Posted by Vance Pascua on Feb 3, 2020 9:51:00 AM

A strong enrollment team is supportive of one another and believes in the institution’s mission and vision. They do not settle for a mediocre message and they have an “extra mile” work ethic. They exist in a culture where “failure” is not feared, rather, it is used as a tool to redirect efforts and resources. Sound like your team? If not, it can be. Based on our experience working with successful enrollment teams across the country, here’s what we see working over and over again.


Topics: innovate higher ed, admissions, enrollment, leadership

The George Fox Story

Posted by Rob Westervelt on Jan 17, 2020 2:30:00 PM

Please enjoy this guest post from Rob Westervelt of George Fox University, a client who has seen the results of the Value Based Enrollment Methodology for several years. (A full Whitepaper/Client Success Story is also available here for download and sharing.)


Topics: consultive selling, consultative selling, innovate higher ed, admissions, enrollment

I'm On Your Side, Now From This Side

Posted by Vance Pascua on Sep 16, 2019 2:45:00 PM

During my 29+ years in admissions, I often wondered what I would do “someday” with all that I had learned, experienced, failed at and accomplished. Then the phone would ring or a rookie counselor would drop by my office. My response to the caller or rookie, seeking answers to their questions, was often interrupted by my calendar alert advising me of a meeting in 10 minutes – across campus! – or, or, or, . . . and those thoughts quickly vanished.  You probably know what I mean!


Topics: innovate higher ed, admissions, enrollment