SAAS / SOFTWARE SOLUTIONS

TURN MORE OPPORTUNITY
INTO LASTING GROWTH.
WE'LL HELP YOU GET THERE.

Value Based helps SaaS and software companies identify what’s getting in the way of revenue growth, develop high-performing sales teams, and build the internal capability to sustain the results.

INCREASE LEAD-TO-CLOSE RATES | SHORTEN SALES CYCLES | PROTECT MARGINS

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THE OUTCOMES THAT MATTER

What Does Better Sales Performance Look Like?

We help SaaS companies improve what matters most, from the first conversation to long-term customer value.

Higher Lead-to-Close Rates

Convert more qualified opportunities into customers by improving proficiency throughout the sales cycle.

Shorter Sales Cycles

Identify and eliminate the behaviors and process gaps that slow buying decisions.

Stronger Margins

Help sales professionals communicate value so price becomes less dominant and discounts aren’t the default.

More Recurring Revenue

Strengthen retention, expansion, cross-sell, and upsell opportunities by continuing to demonstrate value after the initial sale.

BUILT BY PEOPLE WHO HAVE SOLD SOFTWARE

We Develop SaaS Sales
Teams That Sell Value.

Value Based trains SaaS sales professionals in a proven, consultative sales
methodology designed specifically for software and SaaS. Your team learns
how to uncover business issues, connect them to meaningful value, align
with the customer’s buying process, and earn commitment naturally.

We don’t stop when your team knows what to do. We stay until they can do it.

THE VALUE BASED CERTIFICATION

33 Proven Best Practices

A practical, road-tested framework designed to take your team from learning to proficiency to certification.

CERTIFICATION: WE MAKE THE CASE

FLEXIBLE DELIVERY. LASTING RESULTS.

Choose the Format That Fits

The same proven methodology. Three flexible ways to deliver it.

DON’T JUST TRAIN YOUR TEAM. CERTIFY THEIR COMPETENCY.

Build Sales Capability That Lasts

Value Based certifies sales professionals in the Value Based Sales Best Practices,
providing measurable proficiency and greater consistency across your organization.

✓ Validate real-world sales competency
✓ Build credibility with customers
✓ Create a common, value-based approach
✓ Strengthen retention and career development

REAL RESULTS. REAL GROWTH.

The RFgen Story

By implementing the Value Based Sales Best Practices, RFgen achieved 15%–35% annual sales growth for ten consecutive years, shortened sales cycles, and reduced discounts, all while building a repeatable methodology to onboard new team members.

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READY TO EXPLORE WHAT'S POSSIBLE?

Let’s Build What's Possible — Together.