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Prior to founding Value Based Inc., Jim founded and held the CEO position at Certified Software, the first PC accounting software certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores. He also held the VP of Sales/Marketing positions in two technology and services (SaaS) companies, setting numerous records and earning prestigious awards. His varied background and vision for building value (in both teams and companies), uniquely positioned him to see and respond to unmet needs in three specific—and vastly different—sectors: Software/Technology, Higher Education, and Manufacturing.