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Cathy Garland, Former VP of Edvance360, Joins Value Based Team

Posted by The Team At Value Based Inc. on Apr 20, 2020 9:15:00 AM

Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.


Topics: Sales, Marketing, value based selling, leadership, SaaS

Coronavirus Response For Enrollment Leadership

Posted by Jim Allen on Apr 16, 2020 7:13:58 PM


In light of the COVID-19 pandemic, many Higher Ed Presidents, CFOs, and Vice Presidents are asking themselves: “Do we hunker down, eliminate non-essential spending, lay off staff or do we make bold, strategic investments in initiatives that help us offset the losses and get beyond the current crisis. And if we make investments, where should we make them?   


Topics: Higher Education, Sales, Marketing, Webinar, innovate higher ed, admissions, enrollment, leadership