David Lofthouse Joins Value Based as Senior Consultant, Bringing More Than 20 Years of Enrollment Management Leadership

David Lofthouse has joined the Value Based team as a Senior Consultant, bringing more than 20 years of higher education enrollment management experience and a proven record of helping institutions achieve significant enrollment growth.

Throughout his career, Lofthouse has led the student services side of higher education, with particular expertise in Enrollment Management, Marketing, Recruitment, and Admissions. His experience gives Value Based clients something particularly valuable: the perspective of a leader who has been responsible not simply for developing enrollment strategies, but for putting them into practice, leading the people responsible for executing them, and being accountable for the results.

“David understands enrollment from the inside because he has spent more than two decades doing the work and leading the people who do it,” said Jim Allen, President and CEO of Value Based, Inc. “He understands the pressures enrollment leaders face, the importance of developing good people, and what it takes to turn strategy into measurable results. That practical experience makes him a tremendous addition to our team and an important resource for the institutions we serve.”

Lofthouse has consistently helped the institutions he has served meet growth targets and establish new enrollment records. At one institution, enrollment grew by more than 60 percent in five years.

While Lofthouse is proud of those results, he is equally quick to credit the people behind them. His leadership philosophy recognizes that sustainable enrollment growth is not created by strategy alone. It requires equipping people with the right practices, processes, tools, and leadership to perform at a high level consistently.

That philosophy aligns naturally with Value Based’s approach to higher education. Rather than offering one-time training or generic enrollment consulting, Value Based works with institutions to develop customized enrollment methodologies, strengthen the competency of enrollment professionals, measure proficiency, reinforce best practices, and build internal capability that can sustain results over time.

“I have been fortunate throughout my career to work with good people and see what can happen when a team is aligned around clear goals and equipped to succeed,” said David Lofthouse. “I’m excited to bring that experience to Value Based and work alongside enrollment leaders and their teams as they strengthen their practices, develop their people, and pursue sustainable enrollment growth.”

As a Senior Consultant, Lofthouse will work with Value Based’s higher education clients, bringing the perspective of an experienced enrollment executive to institutional assessment, enrollment strategy, leadership development, team development, and implementation of the Value Based Enrollment Methodology (VBEM).

His addition further strengthens Value Based’s commitment to providing higher education clients with consultants who understand their challenges because they have experienced them firsthand.

“Enrollment leaders don’t need someone standing on the outside simply telling them what they should do,” Allen added. “They need partners who understand what it is like to sit in that chair. David does.”

About Value Based, Inc.

Value Based, Inc. helps organizations develop people and practices that produce measurable, sustainable results through value-based and consultative selling methodologies. In higher education, Value Based works with colleges and universities to strengthen enrollment performance through its proprietary Value Based Enrollment Methodology (VBEM), combining customized enrollment practices, competency development, certification, ongoing reinforcement, and internal capacity building.

Value Based has worked with organizations ranging from colleges and universities to global corporations, helping teams move beyond one-time training to develop competencies and methodologies that become lasting organizational assets.

For more information visit ValueBased.com.