News and Events

Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.

An encore presentation of our much-acclaimed CCCU 2020 (Higher Ed Marketing & Admissions Conference in San Diego, CA) Presentation:

Innovation in Marketing & Admissions: Opportunities & Obstacles
March 19th & March 31st

Value Based focuses on helping university leaders innovate Higher Education and increase enrollment at the CCCU 2020 Multi-Academic Conference (February 10-12th in San Diego, CA) by implementing our proven Enrollment Methodology.

In a webinar entitled, Thoughtful Innovation & Deliberate Change In Turbulent Times, Robin Baker, President and Rob Westervelt, Chief Strategy Officer share how GFU went from facing layoffs, cutting budgets and a $2M deficit to having over $60M available cash in three years.

In the same time period, they implemented the Value(s) Based Enrollment Methodology (VBEM) and almost doubled the average yield of each Admissions Counselor going from 78 to 144 enrolled students per counselor. 

Value Based focuses on President's of Higher Education Institutions, their perspectives, relationships, and connections at the CCCU 2018 with our exhibit booth, networking event, and workshop featuring success stories in Higher Education who have implemented our proven Enrollment Methodology.