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The Team At Value Based Inc.

The Team At Value Based Inc.
The is the entire Value Based team of experts—ranging from experts on sales and marketing with over 50 years of experience to experts in enrollment and higher education to experts in manufacturing with over 30+ years of experience. Visit our team page for more info.

Recent Posts

David Lofthouse Joins Value Based Team

Posted by The Team At Value Based Inc. on Jun 12, 2024 5:33:05 PM

David Lofthouse joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.

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Topics: Sales, Marketing, value based selling, leadership, SaaS

Cathy Garland, Former VP of Edvance360, Joins Value Based Team

Posted by The Team At Value Based Inc. on Apr 20, 2020 9:15:00 AM

Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.

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Topics: Sales, Marketing, value based selling, leadership, SaaS

For Presidents: Thoughtful Innovation & Change In Turbulent Times

Posted by The Team At Value Based Inc. on Aug 1, 2019 8:38:00 AM

Resources for HE Presidents

In a webinar entitled, Thoughtful Innovation & Deliberate Change In Turbulent Times, Robin Baker, President, and Rob Westervelt, Chief Strategy Officer share how GFU went from facing layoffs, cutting budgets, and a $2M deficit to having over $60M available cash in three years.

In the same period, they implemented the Value(s) Based Enrollment Methodology (VBEM) and almost doubled the average yield of each Admissions Counselor going from 78 to 144 enrolled students per counselor. 

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Topics: Higher Education, Webinar, innovate higher ed, admissions, enrollment