In a webinar entitled, Thoughtful Innovation & Deliberate Change In Turbulent Times, Robin Baker, President and Rob Westervelt, Chief Strategy Officer share how GFU went from facing layoffs, cutting budgets and a $2M deficit to having over $60M available cash in three years.
In the same time period, they implemented the Value(s) Based Enrollment Methodology (VBEM) and almost doubled the average yield of each Admissions Counselor going from 78 to 144 enrolled students per counselor.
Robin and Rob share the six drivers of their success, including the identification of the mission-critical decisions that will propelled their growth, the use of research to guide their decision-making, the importance of leadership in transformational change, building the senior team, adopting a commitment to execution culture and the importance of institutional focus. As part of the presentation, President Baker explores what he has learned (and had to unlearn) as he has evolved in his role as President.
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