Is Sales Enablement All It's Hyped Up To Be?
What Is Sales Enablement (Really)?
Sales enablement isn’t a new idea—it’s a proven strategy for aligning marketing and sales to drive consistent,...
The 4P's To Revenue Growth: People, Promotion, Processes & Presence
The surest way for an organization to grow and sustain revenues isn’t a mystery—it’s about getting the fundamentals right. At Value Based, we help...
Active Listening: The Super-Power Behind Value-Based Selling
Active Listening: The Super-Power Every Salesperson Needs
Building Trust-Based Sales Relationships by Communicating Customer Value
Rethinking Admissions To Increase Enrollment
Rethinking Admissions To Increase Enrollment
In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox...
Summer Melt Woes: Why Your Prospective Students Are Melting
Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not...
Processes: Small Tweaks That Transform
As a leader, you've probably learned what we tell our clients: “Putting a process in place, IS a process.” It takes persistence, patience, and...
Is It Time To Certify Sales Professionals? We Think So. Here's Why.
That's a long title, but here's our case for certifying sales professionals:
First, certification implies that a level of performance or competency...
7 Secrets to Hiring Right-Fit Counselors
Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a...
5 Characteristics of an Effective Admissions Counselor
5 Characteristics of an Effective Admissions Counselor
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Value Proposition = More Applications
In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less but meaning more by articulating their...