The surest way for an organization to grow and sustain revenues isn’t a mystery—it’s about getting the fundamentals right. At Value Based, we help organizations maximize sales and marketing by focusing on four critical foundations: People, Promotion, Processes, and Presence. When these 4Ps are aligned, the results are lasting.

PEOPLE

Your people are your greatest asset—and often your greatest expense. Hiring the right talent from the start is critical.

The biggest driver of turnover today isn’t poor performance. It’s poor recruiting and selection practices. Without the right process, organizations bring in employees who are never set up to succeed.

📊 Stat to know: 46% of new hires fail, while only 19% achieve true success. (From Leadership IQ)

That means nearly half of your hiring investments could be walking out the door if you don’t get this right.

PROMOTION

Once you have the right people, they need to be equipped with the right sales and marketing strategies. Promotion isn’t just about advertising—it’s about alignment.

Key areas to evaluate include:

- Defining target markets

- Assessing competitors

- Building effective distribution channels

- Identifying strategic partners

- Positioning and pricing your products/services

- Coordinating inbound and outbound marketing

- Balancing direct and indirect selling

- Closing the loop with analytics and reporting

When strategy and execution align, sales and marketing become growth engines rather than silos.

PROCESSES

Strong strategies require strong processes. Without them, even the best ideas stall.

Embedding industry best practices into your organization’s culture takes time, investment, and discipline. But the payoff is enormous: consistent, repeatable performance across teams that drives predictable growth.

Think of processes as the infrastructure that supports your people and strategies. Without them, organizations operate on effort and luck instead of excellence and consistency.

PRESENCE

Finally, everything depends on culture—what we call Presence. It’s the glue that holds people, promotion, and processes together.

A healthy sales and marketing culture attracts talent, fosters collaboration, and keeps teams aligned toward shared goals.

There are four stages of interdepartmental relationships:

1) Unclear

2) Clear

3) Aligned

4) United

The goal is always unity. When sales and marketing function as one, they’re far more likely to achieve revenue growth that lasts.

Bringing It All Together

At Value Based, we focus on optimizing and integrating these four elements within sales and marketing. The result? Alignment, synergy, and sustainable revenue growth.

When you invest in your people, refine your promotion, strengthen your processes, and cultivate the right presence, you’re not just building a business—you’re building momentum.

Explore our resources below to learn more about the 4Ps and how they can transform your organization.