In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less, but meaning more by articulating their differentiators. In this blog, we build on that by looking at the differences between value propositions, messaging, and positioning—and how they translate into results.
Read More...Topics: Higher Education, Sales, Marketing
Higher education is a sector where differentiation is paramount because the end result for students is typically the same: to receive accredited recognition for their academic fulfillment. So, how does a university demonstrate to prospective students that their institution is unique from the rest and ensure the university brand isn’t lost in the sea of options?
Read More...Topics: Higher Education, Sales, Marketing
Consultative selling matches a buyer's need with the service or product. To accomplish this, a good salesperson understands the spoken needs, anticipates the unspoken needs, and delivers the service or product to meet those needs. Listening is the skill that brings about the connection.
Read More...Topics: Sales, consultive selling, value based selling, listening, listeningskills, consultative selling, listening skills
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