6 Unteachable Qualities to Look For in a Sales Rep

  When turning your sales reps into a sales dream-team, it’s essential to equip yourself with people who add variety and versatility to your team. There are, however, six ...
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6 Steps to Remarkable Messaging

I buy the coffee that I do because I buy what meets my needs and interests. I like coffee that is lightly roasted, preferably organic, and that comes from an organization that ...
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Focus Your Positioning on Buying, Not Selling

Amidst trying to not only define positioning, but also provide a concrete example that can resonate with a general audience, we have found ourselves continuously coming back to ...
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A Value Proposition For Your School

At Value Based we like to help our client schools view themselves, and the value they offer, through the eyes of their prospective students/constituents. It's with this ...
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How to Create Your Own Dream Team

Building a strong, productive dream team doesn't stop with hiring the right people. A dream team takes initiative, works together, is productive independently and collectively ...
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Stump the Director - Empower Your Counselors

Handling objections that are directed toward your school's degree programs, financial aid packages or service offerings can be a challenge for Admissions Counselors, especially ...
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Part 3 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

In the first part of this three-part blog series we introduced the idea of starting with your sales and marketing departments as places where you can innovate some new best ...
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