Is It Time To Certify Sales Professionals? We Think So. Here's Why.
Certifying sales professionals isn’t just a nice-to-have—it’s a strategic move that can transform your team’s performance, credibility, and results....
Is Sales Enablement All It's Hyped Up To Be?
What Is Sales Enablement (Really)?
Sales enablement isn’t a new idea—it’s a proven strategy for aligning marketing and sales to drive consistent,...
The 4P's To Revenue Growth: People, Promotion, Processes & Presence
The surest way for an organization to grow and sustain revenues isn’t a mystery—it’s about getting the fundamentals right. At Value Based, we help...
Embrace the Confusion Zone
Breakthrough Leadership: Navigating the Confusion Zone
As transformational leaders, we recognize the silver lining of any crisis: the opportunity for...
How to Become Promotable: Why Going for It Matters for Career Growth
Practical strategies and mindset shifts to help you stand out, show leadership, and position yourself for your next big promotion.
Active Listening: The Super-Power Behind Value-Based Selling
Active Listening: The Super-Power Every Salesperson Needs
Building Trust-Based Sales Relationships by Communicating Customer Value
Rethinking Admissions To Increase Enrollment
Rethinking Admissions To Increase Enrollment
In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox...
Summer Melt Woes: Why Your Prospective Students Are Melting
Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not...
PRESENCE: It's More Than Just Culture
What is Presence? It's like culture but deeper. It goes beyond the organization, division, or even the department or team. It gets down to each...
Processes: Small Tweaks That Transform
As a leader, you've probably learned what we tell our clients: “Putting a process in place, IS a process.” It takes persistence, patience, and...
Promotions: Creating And Aligning Sales & Marketing Strategies
The surest way for you to increase and sustain revenues for your organization is to attract, recruit, and retain the best talent (People) that can...
Your People Will Make Or Break You
Hiring the right people the first time around is critical. They’re not only the most valuable asset but, in most cases, the greatest cost. The...
Most Important Question (& Answer) Your President Should Be Asking You
I recently sent a follow-up email to a VP of Enrollment who wanted to engage us to train his Admissions Staff on our Value(s) Based Enrollment...
7 Secrets to Hiring Right-Fit Counselors
Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a...
A Revenue Response To Offset The Cost of Coronavirus
In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down,...
5 Characteristics of an Effective Admissions Counselor
5 Characteristics of an Effective Admissions Counselor
{% module_block module "widget_a64990c8-3ea4-4258-82ef-48594c509fa3" %}{% module_attribute...
Value Proposition = More Applications
In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less but meaning more by articulating their...
Struggling to Stand Out?
Higher education is a sector where differentiation is paramount because the result for students is typically the same: to receive accredited...
Is Your School Sales-Ready?
Consultive sales...is it right for your school and is your team ready for it? Higher education is more competitive than ever. Colleges and...