I buy the coffee that I do because I buy what meets my needs and interests. I like coffee that is lightly roasted, preferably organic, and that comes from an organization that I can happily say I support. They’ve got me as a buyer. Their marketing worked because of their messaging. Their ability to engage and resonate with my needs, interests, and challenges as a consumer won me over.
Amidst trying to not only define positioning, but also provide a concrete example that can resonate with a general audience, we have found ourselves continuously coming back to Geoffrey A. Moore’s take on positioning. In his book, Crossing the Chasm, Moore articulates numerous key principles to consider when developing one’s positioning statement that are applicable to most, if not all, industries.
Storytelling is an essential part of the marketing tool-set that a company needs if they want to be present in the minds of their audience. Storytelling is a way to relate, communicate, and engage audiences with what makes your brand and company what it is today. So, what exactly does a good story tell its audience?
This is Part 2 of a two part blog on A.C.E. (Accountability, Culture and Expectations). We see culture as the connective tissue that holds each goal, deadline, objective, project, team, and individual of a company together to form a strong and connected organization. In the first installment of this blog , we discovered how accountability and culture can bolster an organization’s success and morale. This week we will find out how culture is, and should be, continuously working at the center of all company matters, and the role that expectations need to have in a successful company culture.
Company culture is not a new topic; yet even decades after organizational culture became a common concept, we still press ourselves with pursuing it, learning about it, and desiring it. If it’s a goal of your organization to improve or stay true to your company culture, then the three A.C.E. principles are for you. Let's stop day dreaming of a perfect company culture, and learn how we can utilize Accountability, Culture, and Expectations to bolster company morale and improve our workplaces. In the first installment of this two part blog series, we will see how we can encourage accountability and culture in the workplace.
Building a strong, productive dream team doesn't stop with hiring the right people. A dream team takes initiative, works together, is productive independently and collectively -- but this doesn't usually happen naturally. As the leader, it's your responsibility to provide proper opportunities for growth and community building in order to improve quality and delivery of work. Here are 5 ways that you can facilitate the growth of your aspiring dream team.
Hiring the right person can be daunting. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current staff? Which matters more, this person’s skills or this person’s core values and temperament? Will they be happy working for us? In the end will you be satisfied with your hiring decision? Implement these 7 secrets to improve your hiring process and finding the right fit for your company’s needs.
Successful companies standout in the crowd not only because of the quality of their product, service, and brand, but by the experiences they provide and the successes of their customers. Reputations are built around customer experience and the success that customers achieve by working with your company. Here’s what you need to know about utilizing your customers’ success, and letting it work for you.
On those unproductive days, does it ever seem like you're moving at a snail's pace? You’re sitting at your desk, fingers just above the keys. You’ve got a big development to work on and deliver to the rest of your colleagues by the end of the week. But with everything going on—your work life getting busy, dinner with your friends you haven’t seen in a while, a doctor’s appointment coming up—you just can’t seem to get your mind in the game and make that task list shrink. We’ve all been there. Here are 10 tips to get yourself out of that rut and heighten your productivity.
For quite some time now, it has been a bit of a norm to implement relationship selling to better align prospect needs with the goals of your organization. But in the past few years alone, social selling has added a new avenue of engagement. Social selling allows salespeople to put themselves in front of qualified prospects, and keep your brand at the forefront of their minds.