The Team At Value Based Inc.

The Team At Value Based Inc.
The is the entire Value Based team of experts—ranging from experts on sales and marketing with over 50 years of experience to experts in enrollment and higher education to experts in manufacturing with over 30+ years of experience. Visit our team page for more info.

Recent Posts

Rethinking Admissions To Increase Enrollment

Posted by The Team At Value Based Inc. on Jul 27, 2021 8:15:00 AM

Rethinking Admissions To Increase Enrollment

In a high-level presentation to VPs of Marketing & Admissions, Rob Westervelt, formerly of George Fox University, presented the challenges GFU faced and the 7 Success Principles they applied to successfully grow admissions 37% in a single year and enroll three consecutive record Freshman classes despite lower inquiry and application rates.

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Topics: innovate higher ed, admissions, enrollment, marketing strategies, innovation

Summer Melt Woes: Why Your Prospective Students Are Melting

Posted by The Team At Value Based Inc. on May 28, 2021 8:15:00 AM

Mitigating Summer Melt is a problem not for the fainthearted. According to research, the percentage of prospective students who melt away—do not enroll after completing an application and making a deposit—may be as high as 40% for some higher educational institutions. So what are the solutions? 

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Topics: innovate higher ed, admissions, enrollment, Summer Melt

Processes: Small Tweaks That Transform

Posted by The Team At Value Based Inc. on Feb 8, 2021 9:17:00 AM

As a leader, you've probably learned what we tell our clients: “putting a process in place, IS a process.” It takes persistence, patience, and perseverance to put them in place—and keep them in place. With the advent of agile project management principles, leaders have embraced a principle that continuous improvement is more successful than drastic overhauls and small iterations can be deeply transformative.

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Topics: Software/Services and Information Technology, Higher Education, Value Based, 4P's

Is It Time To Certify Sales Professionals? We Think So. Here's Why.

Posted by The Team At Value Based Inc. on Jan 28, 2021 8:15:00 AM

That's a long title, but here's our case for certifying sales professionals:

First, certification​ implies that a level of performance or competency has been attained. A certified sales professional has been observed and measured while performing acknowledged best practices and processes for his/her industry and target market(s). Anyone who has been in sales for any length of time knows that selling software as a service (SaaS) is radically different than selling pharmaceuticals or copiers or whatever.

>> We believe it's time to certify sales teams to ensure the outcome.

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Topics: certification, sales training, sales certification course

Is Sales Enablement All It's Hyped Up To Be?

Posted by The Team At Value Based Inc. on Jan 27, 2021 2:15:00 AM

Due to the buzz surrounding the phrase "Sales Enablement" you might think it's new. Sales enablement is not so much a new concept as it is a reference to a strategy with a renewed focus on the inclusion of all the resources a sales team needs to be successful.

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Topics: Sales Enablement, Sales Strategy, Sales & Marketing Alignment, Marketing Strategy

The 4P's To Revenue Growth: People, Promotion, Processes & Presence

Posted by The Team At Value Based Inc. on Jan 21, 2021 9:15:00 AM

The​ surest way for an organization to increase and sustain revenues is to attract, recruit and retain the best talent (People) that can conceive and create the right sales and marketing strategies (Promotion). Once the strategies are in place, create processes and equip team(s) to execute them (Process). Once all these are in place and operating successfully, the right culture (Presence) must exist to keep it all together.

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Topics: 4P's

New Course On Findcourses.com

Posted by The Team At Value Based Inc. on Jul 22, 2020 9:15:00 AM

If you've taken our training in the past and would like to recommend it to colleagues, you can now do so! Our online course, Value Based Selling, is now available around the world on Findcourses,com.

<a href="https://www.findcourses.com/training-supplier/value-based-inc/" target="_blank" title="findcourses.com - Value Based Inc.">View our courses on findcourses.com</a>

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Topics: consultive selling, value based selling, consultative selling, sales methodology

7 Secrets to Hiring Right-Fit Counselors

Posted by The Team At Value Based Inc. on May 22, 2020 12:15:00 PM

Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current team?

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Topics: Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Social Media

Coronavirus Response for Enrollment Leaders

Posted by The Team At Value Based Inc. on May 11, 2020 9:15:00 AM

In response to the crisis created by Coronavirus/COVID-19 for Higher Education institutions, our experts have compiled 12 actionable marketing and admissions initiatives. We shared them in our webinar (recording accessible here) and below—feel free to share!

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Topics: value based selling, innovate higher ed, admissions, enrollment, leadership, Coronavirus, COVID-19

5 Characteristics of an Effective Admissions Counselor

Posted by The Team At Value Based Inc. on Feb 11, 2020 8:15:00 AM

The one constant in the enrollment process is change. Admissions processes have always been in flux and complicated because these teams assist prospective students, who are always evolving. All Enrollment Team leaders are familiar with the difficulty of building—and rebuilding—strong enrollment teams.

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Topics: Software/Services and Information Technology, Higher Education, Value Based, 4P's