Cathy Garland joins the Value Based Team, bringing with her over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. Her experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support will foster the authentic innovation Value Based clients have come to expect over the last 28 years.