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Jim Allen

Jim Allen
Prior to founding Value Based Inc., Jim founded and held the CEO position at Certified Software, the first PC accounting software certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores. He also held the VP of Sales/Marketing positions in two technology and services (SaaS) companies, setting numerous records and earning prestigious awards. His varied background and vision for building value (in both teams and companies), uniquely positioned him to see and respond to unmet needs in three specific—and vastly different—sectors: Software/Technology, Higher Education, and Manufacturing.
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Recent Posts

PRESENCE: It's More Than Just Culture

Posted by Jim Allen on Feb 15, 2021 2:00:00 PM

What is Presence? It's like culture but deeper.  It goes beyond the organization, division, or even the department or team.  It gets down to each individual and begins building from there. And, once it's established at the individual level it's hard to disturb, disrupt or break.


Topics: Higher Education, Value Based, 4P's

Most Important Question (& Answer) Your President Should Be Asking You

Posted by Jim Allen on Jun 29, 2020 8:30:32 AM


I recently sent a follow-up email to a VP of Enrollment who wanted to engage us to train his Admissions Staff on our Value(s) Based Enrollment Methodology (VBEM). Within a day I received his email reply, sharing that due to the uncertainty surrounding COVID-19, his President asked every department what they could do to cut their budget by 20%. 


Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19

A Revenue Response To Offset The Cost of Coronavirus

Posted by Jim Allen on Apr 13, 2020 9:45:00 AM

In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm, and wait to get through it? Or do we step out, try to advance, and even grow during tough times like these? 


Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership

Selling and Marketing Value

Posted by Jim Allen on Feb 6, 2020 12:50:43 PM

Is the current global Coronavirus/COVID-19 crisis, economic demands, and/or increased competition putting pressure on you and your sales team to offer price and discount concessions? Are your margins eroding and your products/services being commoditized?


Is Your School Sales-Ready?

Posted by Jim Allen on Feb 20, 2017 9:15:00 AM

Consultive sales...is it right for your school and is your team ready for it? Higher education is more competitive than ever. Colleges and universities are looking for ways to equip their Admissions teams with training to help them connect prospective students with the value your school provides (aka Consultive Selling). Is your team sales-ready? Read on to find out.


Topics: Higher Education, Sales