Jim Allen

Jim Allen

Recent Posts

The Most Important Question (and Answer) Your President Should Be Asking You

Posted by Jim Allen on Jun 29, 2020 8:30:32 AM


I recently sent a follow-up email to a VP of Enrollment who wanted to engage us to train his Admissions Staff on our Value(s) Based Enrollment Methodology (VBEM). Within a day I received his email reply, sharing that due to the uncertainty surrounding COVID-19 his President asked every department what they could do to cut their budget by 20%. 


Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19

A Revenue Response To Offset The Cost of Coronavirus

Posted by Jim Allen on Apr 13, 2020 9:45:00 AM

In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these? 


Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership

Selling and Marketing Value

Posted by Jim Allen on Feb 6, 2020 12:50:43 PM

Is the current global Coronavirus/COVID-19 crisis, economic demands, and/or increased competition putting pressure on you and your sales team to offer price and discount concessions? Are your margins eroding and your products/services being commoditized?