Value Based blog

A.C.E. Your Company Culture: Part 2

[fa icon="calendar'] May 22, 2018 2:15:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing

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This is Part 2 of a two part blog on A.C.E. (Accountability, Culture and Expectations).  We see culture as the connective tissue that holds each goal, deadline, objective, project, team, and individual of a company together to form a strong and connected organization. In the first installment of this blog , we discovered how accountability and culture can bolster an organization’s success and morale. This week we will find out how culture is, and should be, continuously working at the center of all company matters, and the role that expectations need to have in a successful company culture. 

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A.C.E. Your Company Culture: Part 1

[fa icon="calendar'] May 15, 2018 4:45:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing

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Company culture is not a new topic; yet even decades after organizational culture became a common concept, we still press ourselves with pursuing it, learning about it, and desiring it. If it’s a goal of your organization to improve or stay true to your company culture, then the three A.C.E. principles are for you. Let's stop day dreaming of a perfect company culture, and learn how we can utilize Accountability, Culture, and Expectations to bolster company morale and improve our workplaces. In the first installment of this two part blog series, we will see how we can encourage accountability and culture in the workplace.

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How to Create Your Own Dream Team

[fa icon="calendar'] May 8, 2018 5:30:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Value Based, Sales, Marketing, Social Media

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Building a strong, productive dream team doesn't stop with hiring the right people. A dream team takes initiative, works together, is productive independently and collectively -- but this doesn't usually happen naturally. As the leader, it's your responsibility to provide proper opportunities for growth and community building in order to improve quality and delivery of work. Here are 5 ways that you can facilitate the growth of your aspiring dream team. 

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7 Secrets to Hiring the Right People

[fa icon="calendar'] May 1, 2018 5:54:09 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Social Media

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Hiring the right person can be daunting. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current staff? Which matters more, this person’s skills or this person’s core values and temperament? Will they be happy working for us? In the end will you be satisfied with your hiring decision? Implement these 7 secrets to improve your hiring process and finding the right fit for your company’s needs.

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4 Keys to Letting Your Customer's Success Sell for You

[fa icon="calendar'] Apr 23, 2018 8:15:00 AM / by MaryAnn Ellis posted in Software/Services and Information Technology, Higher Education, Sales, Marketing

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Successful companies standout in the crowd not only because of the quality of their product, service, and brand, but by the experiences they provide and the successes of their customers. Reputations are built around customer experience and the success that customers achieve by working with your company. Here’s what you need to know about utilizing your customers’ success, and letting it work for you.

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Having an Off Day? Here's 10 Tips to Improve Productivity

[fa icon="calendar'] Apr 12, 2018 12:00:00 PM / by MaryAnn Ellis posted in Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Blogging

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On those unproductive days, does it ever seem like you're moving at a snail's pace? You’re sitting at your desk, fingers just above the keys. You’ve got a big development to work on and deliver to the rest of your colleagues by the end of the week. But with everything going on—your work life getting busy, dinner with your friends you haven’t seen in a while, a doctor’s appointment coming up—you just can’t seem to get your mind in the game and make that task list shrink. We’ve all been there. Here are 10 tips  to get yourself out of that rut and heighten your productivity.

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Part 3 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 19, 2018 4:30:00 PM / by Jim Allen posted in Value Based, Sales, Marketing

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In the first part of this three-part blog series we introduced the idea of starting with your sales and marketing departments as places where you can innovate some new best practices/processes. In the second blog we looked at WHY they are important to your company’s future and then examined some examples of WHAT they are and what they have to offer. In this, the third and last blog of the series, we’ll look at the WHEN and HOW. WHEN is the best time to innovate and implement these new best practices/processes and HOW should they be integrated with your existing people, processes and presence (culture)?

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Part 2 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 8, 2018 4:45:00 PM / by Jim Allen posted in Value Based, Sales, Marketing

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In the first of this three-part blog series we introduced the notion of starting with your sales and marketing departments as places where you can innovate new aligned, value-based best practices and processes. In this blog we’ll look at WHY these practices/processes are important to your company, some examples of WHAT some of them are and what they have to offer.

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Part 1 - Creating a Culture of Innovation: Start in Your Sales & Marketing Departments

[fa icon="calendar'] Mar 5, 2018 4:50:38 PM / by Jim Allen posted in Value Based, Sales, Marketing

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Innovation, the key to American success, prosperity, and global influence. Those of us in the small business sector have heard for years that our country’s economic growth and prosperity is in part due to the unique strategies businesses use to implement evolving innovative best practices and processes. Many believe “innovation” is the key to the United States re-gaining an economic edge in the global economy.

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Creating & Sustaining Prospective Student Interest: The Marketer's Path

[fa icon="calendar'] Sep 15, 2017 8:28:38 AM / by McKayla Phillips posted in Higher Education, Sales, Marketing

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Choosing a 4-year university is a big decision with a lifelong implications.  Add to that the fact that  prospective students are looking at multiple schools, majors and locations to make their college choice and you can understand why the admissions process can be overwhelming for some.  Successful marketing is more than just capturing their attention. It's also about rising above the noise level of the competing messages bombarding them. 

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